If you’re wondering why brands were willing to shell out $8 million (a record high) for a 30-second commercial during Super Bowl LIX, look no further than the impact simply being included in one has had on Fort Worth, Texas-based supplier Bison Coolers (PPAI 697899, Standard-Plus).

The family business was part of Google’s “50 States, 50 Stories” campaign, which highlighted how small business owners use Google Workspace and its AI tools.

• The commercial, which featured family members, friends and some of Bison Coolers’ 14 employees, explained that the firm relies upon the technology to write product descriptions for its website.

The company held a watch party for the Super Bowl and the energy in the room when the ad aired was “pretty incredible,” according to Jeremy Denson, co-owner and president of Bison Coolers.

“It was just a great opportunity for [Google] to really put us on the map and create some awareness,” Denson says.

An Uptick in Engagement

In the week since the commercial aired, Bison Coolers has seen a rise in engagement and inquiries, Denson says.

Check out these metrics:

• Almost a 400% increase in web traffic
• E-commerce sales have doubled
• Amazon engagement is up about 1,600%
• An increase of 800 social media followers in the 24 hours following the ad airing

“The number of calls and emails coming in has certainly increased,” Denson says. “But overall, selling a premium product in the space, much less an outdoor product in the fourth quarter, is a bit of a challenge every year. We feel like we’ve kicked off enough relationships and got enough traffic to the website that we’ll be able to remarket them in the future, and that when warm weather rolls around in a month or two, hopefully, we’ll see a nice uptick from this so we can piggyback on it the rest of the year.”

It was just a great opportunity for [Google] to really put us on the map and and create some awareness.”

Jeremy Denson

Co-owner & President, Bison Coolers

Embracing The Great Outdoors

Bison Coolers was founded by Jeremy and his father Dennis Denson in 2011 after the former found out his wife, who was working as a teacher at the time, was pregnant. In order to offset the lost income, Jeremy decided to take on a side hustle.

“I love the outdoors and thought I should do something that I’m passionate about and enjoy myself,” he says. “So, as I started to dive into the outdoor space, I started looking at coolers, and I was like, wait, I think there’s a market here.”

The duo hit the ground running, selling a multitude of different coolers for various needs.

“Being one of the few family-owned cooler companies still in America, we’re kind of the last of a dying breed,” Denson says. “We’re taking on people that are making more in marketing in a given month or two than we do annually. So, that part is a big challenge, but it’s really rewarding to see that we’ve weathered the storm.”

Denson “stumbled” into the promo space about seven years ago when he and his team noticed a handful of customers were continuously ordering large batches of products from the company. After asking why, Denson learned about the promotional products world, discovering that these customers were applying their logos to his coolers.

Since then, the promo industry has become Bison Coolers’ biggest source of revenue.

“We’ve just been doubling down, pouring more resources into it and expanding our decorating capabilities,” Denson says. “Without that customer feedback, we never would have even discovered the space.”

Written by: Arriana Johnson

Published with Permission from PPAI

Last week, President Donald Trump signed a presidential memorandum proposing reciprocal tariffs for countries that already have tariffs in place that affect the United States. “If they charge us, we charge them,” Trump told reporters leading up to the announcement on Thursday.

There’s no official date for when the tariffs will be imposed, but White House officials said that Trump wants to move rapidly, suggesting it would be “weeks” and no longer than “a few months” until they are in place, The Hill reported.

What does this boil down to?

The reciprocal tariffs will be customized for each foreign trading partner, based on five different areas:

• tariffs the nation imposes on U.S. products;
• unfair taxes imposed;
• cost to U.S. businesses and consumers from another country’s policies;
• exchange rates;
• and any other practices the trade representative’s office determines is unfair.

The move is considered a significant escalation in what has become a global trade war. The implications will be determined over time, but PPAI Media has already received word from Goldstar, PPAI 100’s No. 16 supplier, that tariff news in recent weeks has led to temporary congestion and processing delays.

“We completely understand that this extended delay [approximately five business days] may be frustrating, and we sincerely apologize for any inconvenience this may cause,” Heather Smartt, global head of Goldstar, said in an email to customers on Friday.

Rest assured, we’re working hard behind the scenes to ensure your orders are on track and will reach you as quickly as possible.”

Heather Smartt

Global Head of Goldstar

“We truly appreciate your patience and understanding during this time. Rest assured, we’re working hard behind the scenes to ensure your orders are on track and will reach you as quickly as possible. Our proactive measures, such as adding more brokers and expanding our carrier network, are already in place to minimize the impact.

Written by Jonny Auping

Published with Permission from PPAI

The rapidly developing tariff situation has caused a great deal of uncertainty for businesses across the globe.

Here’s the latest: President Donald Trump has signed a presidential memorandum proposing reciprocal tariffs for countries that already have tariffs in place that affect the United States. “If they charge us, we charge them,” Trump told reporters leading up to the announcement on February 13.

• There’s no official date for when the tariffs will be imposed, but White House officials said that Trump wants to move rapidly, suggesting it would be “weeks” and no longer than “a few months” until they are in place, The Hill reported.

Trump previously imposed a 25% tariff on all steel and aluminum imports into the United States with no exceptions or exemptions, beginning March 12. This comes on the heels of an additional 10% tariff on imports coming from China, which quickly led to Beijing announcing retaliatory tariffs.

RELATED: Global Tariff Announcement Causes Temporary Congestion In Promo

Trump also announced 25% tariffs on Canadian and Mexican imports, only to put a one-month pause on the plan following meetings with Canadian Prime Minister Justin Trudeau and Mexican President Claudia Sheinbaum.

• He also has paused his previous order to eliminate the de minimis exemption that allowed packages worth less than $800 to enter the U.S. without having to pay a tariff or duty.

PPAI, working closely with our lobbyists at Thorn Run Partners, sent a letter to top congressional leaders this week urging them to work toward a balanced trade policy that protects American interests while ensuring that American businesses, such as those in the promotional products industry, are not disproportionately burdened.

• Download the text of that letter here so you can use it as a template to send your own letters to your representative and senators.
• Every year, PPAI members and staff travel to Capitol Hill to advocate for the promotional products industry, and tariff concerns will be one of the key issues we will be discussing with members of Congress in April. (Learn more about LEAD here.)

“Should these tariffs escalate and cause negative financial ramifications, we are a proven, resilient industry that always finds innovative ways to bounce back bigger and better than ever,” says Drew Holmgreen, president and CEO of PPAI.

We are a proven, resilient industry that always finds innovative ways to bounce back bigger and better than ever.”

Drew Holmgreen

President & CEO, PPAI

Below are actions and strategies that promo firms should implement immediately.

Stay Informed and Assess Business Impact

• Identify affected products: Determine which SKUs sourced from Canada, Mexico or China will see cost increases due to tariffs.
• Analyze financial impact: Work with finance and procurement teams to assess how tariffs will affect pricing, profitability and customer contracts.
• Monitor government actions and advocacy efforts: Follow PPAI’s updates on trade policy changes, potential exemptions and tariff negotiations.

RELATED: ‘Nothing Is Secure:’ Promo Reacts To Tariff Roller Coaster

Optimize Supply Chain and Sourcing Strategies

• Diversify sourcing: Explore alternative production locations in North America or other international markets to reduce exposure to tariffs.
• Negotiate supplier terms: Discuss pricing flexibility, bulk purchasing and extended payment terms to help offset cost increases.
• Consider domestic production: Where feasible, invest in U.S.-based manufacturing to reduce reliance on imported goods subject to tariffs.

Manage Pricing and Customer Expectations

• Stabilize pricing when possible: Before adjusting pricing, exhaust all cost-saving measures, such as logistics optimization, supplier negotiations and bulk purchasing.
• Educate customers and end-buyers: Be transparent about tariff-related cost changes and provide alternative product recommendations when necessary.
• Offer strategic pricing incentives: Consider bulk purchase discounts, long-term pricing contracts or early order incentives to help customers mitigate cost volatility.

Advocate for Relief and Engage with Policymakers

• Support PPAI’s advocacy efforts: Participate in ongoing lobbying initiatives focused on tariff relief and exemptions for the promotional products industry.
• Share your business impact story: Contribute to PPAI’s tariff impact survey to help strengthen the industry’s case for exemptions or policy adjustments.

Plan for Long-Term Market Shifts

• Anticipate further trade disruptions: With ongoing U.S.-China trade tensions and potential EU tariff actions, businesses should remain agile in supply chain planning.
• Invest in operational efficiencies: Explore automation, streamlined logistics and technology improvements to drive cost savings and business resilience.
• Evaluate alternative global markets: Expand partnerships with suppliers outside tariff-affected regions to reduce dependency on impacted supply chains.

Be Proactive, Not Reactive

Distributors and suppliers can’t afford to wait for policy shifts.

By staying informed, optimizing supply chains, maintaining customer trust and engaging in advocacy, businesses can navigate the impact of tariffs effectively while ensuring long-term resilience in the promo industry.

Written by: PPAI Media Staff

Published with Permission from PPAI

Rupt Ventures – the venture arm of Austin, Texas-based supplier Rupt (PPAI 826757, Standard-Base) – has announced its fourth strategic investment in the promotional products industry: RIPL Goods (PPAI 812763, Standard-Base).

A certified B Corporation, RIPL Goods was founded by Leo Bellis-Jones, a former advertising industry professional whose love for the ocean led him to create a business centered on sustainability.

After witnessing the plastic crisis firsthand during a trip to Bali, he launched RIPL Goods in 2021, offering fashion-forward, sustainable products for businesses and individuals to create tangible change.

Each product in the supplier’s range funds one of three critical impact programs:

• Every RIPL bottle funds a full day of employment for someone in a remote coastal community to collect plastic.

• Every RIPL notebook funds the purchase and protection of 1,000 sq. ft. of tropical forest.

• Every RIPL tech bag and tote bag funds a full week of education for a child in need.

“RIPL Goods embodies exactly what we look for at Rupt Ventures: entrepreneurs who challenge the status quo and push the boundaries of what’s possible in promo,” says Jason Lucash, CEO of Rupt and the winner of The Pitch at The PPAI Expo 2025. “Leo and his team have built something truly special, proving that promotional products can be powerful vehicles for global change. We’re excited to help accelerate their impact and growth within the promo industry and beyond.”

• At The PPAI Expo 2024, Lucash and his longtime business partner Mike Szymczak came out of retirement to introduce Rupt, the first supplier whose entire product line is made from recycled materials.

• The duo previously co-founded Origaudio, which they sold to HPG in 2018.

• Rupt Ventures is a side play that will pour venture capital into a stable of other suppliers dedicated to sustainability and/or innovation, with exponential growth potential.

“Mike, Leo and I met for dinner while we all happened to be in Hong Kong,” Lucash says. “We immediately hit it off and knew we had to make this happen together.”

• In addition to RIPL Goods, the company is currently invested in Austin, Texas-based supplier Desk Plants and San Diego-based supplier Swanky.

Lucash says it has been an “incredible journey.”

RIPL Goods embodies exactly what we look for at Rupt Ventures: entrepreneurs who challenge the status quo and push the boundaries of what’s possible in promo.”

Jason Lucash

CEO, Rupt

Mutual Friends In Promo

Lucash says he first heard about Bellis-Jones through his friends at BAMKO after they had worked together on a MetLife project that generated a lot of buzz.

Stacy Stahl, founder of St. Louis-based supplier Sweeter Cards – Rupt Ventures’ first strategic investment, which was realized after being acquired by Maple Ridge Farms – also vouched for Bellis-Jones, saying that RIPL Goods aligned perfectly with the vision and principles Rupt Ventures was looking to invest in.

With Rupt’s backing, RIPL Goods will have the resources and expertise to expand its product line, optimize operations and maximize its impact in the promo industry.

“Our mission is simple: to make it effortless for companies to create lasting social and environmental change through their merchandise,” Bellis-Jones says. “Rupt Ventures shares our vision of how the promo industry can be a force for good, and its investment will allow us to scale our efforts, introduce new products and impact more communities.”

Rupt Ventures shares our vision of how the promo industry can be a force for good.”

Leo Bellis-Jones

Founder, RIPL Goods

‘Incredible Journey’

February marks one year since Rupt Ventures’ coming out party.

“Mike and I knew from the start that building something meaningful takes time, but we’re really happy with the progress so far,” he says. “We’ve now invested in four companies that align with our vision, worked alongside some brilliant founders and seen real momentum with our investments.”

“More than anything,” Lucash adds, “we’re excited about what’s ahead – continuing to support the teams we’ve invested in and discovering new opportunities that push boundaries and challenge the status quo. It’s been a strong start for Rupt Ventures, and we’re only getting started.”

Written by: John Corrigan

Published with Permission from PPAI

The PPAI Expo Conference featured multiple sessions concerning sustainability topics and a select number of attendees were given a behind-the-scenes tour of Mandalay Bay’s efforts to divert waste during the largest and longest running event in promo.

• But the trade floor itself was an example of an opportunity to practice sustainable-minded efforts, thanks to exhibitors such as Rupt and Raining Rose.

Both of these suppliers exhibited with booths made entirely out of cardboard that was recyclable, cost effective and practical.

“It’s inspiring to see more and more exhibitors prioritize sustainability not only with their product offerings but also with their whole booth design and how attendees experience it,” says Elizabeth Wimbush, PPAI’s director of sustainability and responsibility. “Companies like Raining Rose and Rupt had incredibly cool booths that were designed to be reusable, recyclable and significantly lighter weight to minimize the carbon footprint of the freight there and back.”

It’s inspiring to see more and more exhibitors prioritize sustainability not only with their product offerings but also with their whole booth design and how attendees experience it.”

Elizabeth Wimbush

Director of Sustainability & Responsibility, PPAI

‘A More Sustainable Future For Trade Shows’

Austin-based Rupt, which has committed to ensuring that each of its products is carbon neutral through a cradle-to-grave carbon footprint calculation, brought a booth to The PPAI Expo 2025 that was made entirely of FSC-certified recycled cardboard. To any given distributor, the Rupt booth looked every bit as stylish and functional as any other booth on the trade show. Brian Gill, president of distributor Thumbprint, called the booth “absolutely spectacular” and praised Rupt for “walking the talk on sustainability.”

• A year prior, Rupt’s non-cardboard booth weighed approximately 3,000 pounds.

• This year, the total weight of the booth was less than 400 pounds, a significant decrease in CO2 emissions expended during transit.

“At Rupt, we care about the environmental impact of our tradeshow booth just as much as we care about it with all of our products,” says Jason Lucash, CEO of Rupt and winner of The Pitch this year. “This booth is proof that the promo industry can, and must, evolve to prioritize sustainability without sacrificing style or impact. We’re setting a new standard for what’s possible, and we hope others will follow suit.”

This booth is proof that the promo industry can, and must, evolve to prioritize sustainability without sacrificing style or impact.”

Jason Lucash

CEO, Rupt

For Raining Rose, this was not the first time the Iowa-based supplier had exhibited with a cardboard booth – the first being used at The PPAI Expo 2021. Kate Nash, director of sales and marketing at Raining Rose, expressed that the aim was for it to have a retail-like presence, but she emphasized that the entire process was more cost effective than it otherwise would have been.

• Raining Rose hopes to get three to five years out of the booth it used at The PPAI Expo 2025, and if any area, image or panel needs to be replaced, it can be accomplished at a low cost.

• The supplier worked with GoKarton, a company based out of Miami, that will work with a client to produce recyclable booths and displays of all sizes, specializing in trade shows.
• Supplier Chameleon Like also used GoKarton to create a cardboard exhibitor booth at The PPAI Expo 2025.

For Raining Rose’s booth, only the lights were not made of cardboard, including benches, shelves and counters. It all comes out of one crate and folds flat. No specific tools were needed to put it together. Nash says that the entire process of setting it up (including product merchandising) took between four to five hours for her team. Take-down took about 30 minutes.

• When Raining Rose is ready to move on from this booth, it will be recycled in its entirety.

The booth not only presented a professional and eco-conscious image, but it was also very practical.”

Kate Nash

Director of Sales & Marketing, Raining Rose

“Choosing a sustainable cardboard booth for The PPAI Expo 2025 was the right decision for us,” Nash says. “The booth not only presented a professional and eco-conscious image, but it was also very practical. Its lightweight and modular design is easy to set up, and it is durable enough to last for several shows.

“We are delighted that this innovative solution allows us to minimize our environmental impact and contribute to a more sustainable future for trade shows.”

Written by: Jonny Auping

Published with Permission from PPAI

More than 10,000 distributors on Tuesday flooded the aisles of the trade floor at The PPAI Expo 2025 – the largest and longest-running trade show in the promotional products industry.

Covering roughly 1 million square feet in scope, the trade floor featured more than 2,600 booths and nearly 1,000 exhibitors, offering the latest products in every category.

A few distributors stopped to tell PPAI Media about their favorite products they saw on the show floor Tuesday.

• Numo (PPAI 112597, Gold) – Disc Journal

Annie Siamwala, an account manager at Oregon-based distributor Buzztag, said her favorite product was Numo’s disc journals that put a different spin on the rings that hold most journals together.

“Numo’s great,” Siamwala says. “They have notebooks with these little discs instead of the rings that you can color coordinate.”

• PupLid (PPAI 824681, Standard) from the New Product Pavilion

Gemma Zuniga, senior account manager at Concord, California-based distributor Promo Dog, was perhaps fittingly enamored with the dog hat that she saw in the New Product Pavillion from PupLid.

“I love dogs, and I’m going to get one for my dog,” Zuniga says.

• Spector & Co. (PPAI 168328, Gold) – “Call of the Wild” bag line

Hazel Hansen, an account manager at Buzztag, said that she always checks out Spector & Co’s bag selection and was not disappointed this year.

“I loved Spector & Co’s new bags in their ‘Call of the Wild’ line,” Hansen says. “They have really cool colors and super soft materials.”

• Diecast Masters America (PPAI 762388, Standard) – 1:87 Scale Kenworth T880s SBFS 40in-Sleeper Tandem Tractor with Lowboy Trailer and Cat 320D L Hydraulic Excavator

Kelly McKenney, sales representative at Promo Dog, was walking the New Product Pavillion when she saw something unique that was perfect for one of her clients.

“I work with a lot of construction companies, and one in particular likes to give little trinkets to its employees and customers,” McKenney says. “I saw that and knew exactly what I’m going to send the rep when I get home.”

Written by: Jonny Auping

Published with Permission from PPAI

D’Anna Zimmer, CAS, is being honored for the example she has set, consistently contributing her skills and expertise toward the betterment of the Association and the industry. Whether through volunteer service or by offering their leadership to PPAI, Distinguished Service Award recipients are members who have generously given the gift of their energy, time and enthusiasm.

Zimmer half-jokes that her initial reaction to finding out she had won the award was, “Wow, I’m not old enough to receive this.”

“In my mind, I am still in my 20s and have not served enough to be recognized by the industry,” she says.

Despite the fact that her next thought was that there are so many more deserving candidates, Zimmer’s credentials speak for themselves.

A 2016 PPAI Fellow and current business development manager at BAG MAKERS – the No. 29 supplier in the PPAI 100 – Zimmer has done more than just check boxes with her volunteer efforts. She keeps her eye on the intended purpose of that time spent volunteering and sees it through until progress is made.

A recent example – among countless others – is her involvement with the Promotional Products Education Fund board of trustees. She officially became vice chair of the workgroup in 2023. Kathlene Brethowr, PPEF’s executive director, was out on maternity leave for a portion of 2023 while the foundation was organizing its premier fundraising event, the PPEF Golf Tournament.

“She took on major responsibilities as I was out for maternity leave during the prime months in planning for the golf tournament and was able to put together one of the most successful golf tournaments in the Foundation’s history,” Brethowr says.

Her dedication shows how much she truly cares about the Promotional Products Education Fund mission.”

Kathlene Brethowr

Executive Director, PPEF

“D’Anna was paramount in the success of the 2024 PPEF Golf Tournament, raising over $54,000 profit for the Foundation,” she adds. “To put that in perspective, that is equivalent to 43 of the 170 scholarships that will be given in 2024. Her dedication shows how much she truly cares about the PPEF mission – to fund college scholarships for promotional products industry employees and their children.”

That is just the tip of the iceberg when it comes to Zimmer. She’s been heavily involved with the Regional Association Council, even serving as RAC delegate to the PPAI Board from 2017-2019. She’s also been a Legislative Education and Action Day participant on Capitol Hill and a two-time president of the Promotional Products Association Southwest board.

For Zimmer, the act of serving is its own reward, and in her case, it comes from a higher calling.

Receiving an accolade has never been the reason that I have volunteered.”

D’Anna Zimmer

Business Development Manager, BAG MAKERS

“I am grateful and blessed to be recognized,” Zimmer says. “However, receiving an accolade has never been the reason that I have volunteered. Serving and volunteering has allowed me to know others and learn more along the way. The Bible tells us that we have each received gifts and to use those to serve one another as good stewards of God’s grace. Using what God has given me is always my goal. If given service, then serve.”

Written by: Jonny Auping

Published with Permission from PPAI

Monday’s PPAI Expo Conference, the official kickoff of The PPAI Expo 2025, also marked the return of The Pitch, promo’s version of a hybrid between Shark Tank and The Voice. In front of a packed audience full of promo professionals, seven contestants were given three minutes each to pitch their product to a panel of judges.

Every contestant had the benefit of bringing great promo products to the table, and they all came prepared to make the sale, but there could only be one winner.

• It’s perhaps only fitting that The Pitch winner for 2025 was a former Shark Tank contestant. Jason Lucash, CEO and co-founder of Rupt, won both the audience vote and impressed the panel of judges.

• The Austin, Texas-based supplier triumphed with “Trinifty,” a product with a removable charger power bank that can charge three wireless devices at once. The Trinifity folds easily, making it a travel accessory for anyone who doesn’t want a tangle of wires in their backpack.

Lucash and Rupt co-founder Mike Szymczak originally founded Origaudio before it was acquired by HPG. During the Origaudio days, they appeared on season two of Shark Tank, but Lucash says The Pitch was a whole different ballgame.

• Distributors can see the Trinifity and other Rupt products on The PPAI Expo trade floor at booth 2535.

As The Pitch grows over the years, it has managed to be a vehicle that spotlights the two most important parts of the promo industry: the products and the people who are passionate about them.

• Maple Ridge Farms, PPAI 100’s No. 60 supplier, approached Sweeter Cards the day after it won and announced in July that Sweeter Cards was its first acquisition in the Mosinee, Wisconsin-based gourmet food company’s 45-year history.

• One month after The Pitch, Sweeter Cards was named Rupt Ventures’ first strategic investment in the promotional products industry.

• Nadav Raviv, senior national account executive for GBS Corp.

• Nenette Gray, founder of Lemonade Creative Marketing and a member of the 2024 #Online18.

• Stephen McFadden, director of vision and new business for The Specialty Company.

• Meg Erber, director of sales for Proforma, PPAI 100’s No. 3 distributor. Erber co-presented on behalf of S&S Activewear, PPAI 100’s No. 5 supplier, at the inaugural competition, and took first place with the Hero Hoodie, an easily reversible hoodie and backpack.

“I was more nervous for this than Shark Tank,” Lucash says. “I think because it was more people I know, and it was a live audience.”

I was more nervous for this than Shark Tank.”

Jason Lucash

CEO, Co-founder, Rupt

The full crowd of promo professionals might have added some extra nerves, but fortunately, Lucash had a good test audience to practice on.

“I wrote my pitch, and I practiced it with my wife and kids,” Lucash says. “My kids actually practiced the pitch, too, which was really cute.”

“I loved it,” Lucash says. “I’m a product person. I design the products. I love talking about something that I created. To do it on this stage with the production of The Pitch, it was awesome. I felt like I was on a game show.”

A Sign Of Success?

What does a victory at The Pitch bring to a promo product? Recent precedent says it can make a big impact. Sweeter Cards, a St. Louis-based supplier, took home the winning title at The PPAI Expo 2024 after presenting a fully customizable greeting card and chocolate bar combination.

To ensure that contestants couldn’t simply study the preferences of past judges, this year’s version of The Pitch featured a whole new crop of judges. Instead of Mark Cuban, Reba McEntire, Mr. Wonderful or Snoop Dogg, the panel included four respected industry veterans:

The show was emceed by Anji Corley, who will be conducting various interviews and content in the PPAI Expo Live booth outside of the trade floor through Thursday.

Written by: Jonny Auping

Published with Permission from PPAI

In conjunction with the new year, SAGE is thrilled to announce the release of several new features to its industry-leading business management services. These features will empower promotional products distributors to take their businesses to the next level as SAGE continues its tradition of bringing next gen technology and powerful, time-saving features to the industry.

SAGE’s flagship services, formerly known as SAGE Total Access™ and comprising SAGE Online, SAGE Mobile and SAGE Web, have been consolidated under the new SAGE Workplace™ brand. The move reflects the all-encompassing nature of SAGE Workplace as the complete business management and research solution for promotional products distributors. SAGE Workplace subscribers will continue to be able to use the SAGE Workplace Windows app (previously SAGE Online), the SAGE Workplace web app (previously SAGE Web), as well as the iOS and Android apps (previously SAGE Mobile). This change will be completely seamless for customers and requires no additional licensing or adjustments to current subscriptions.

“As technology has changed over time, our services have converged to one cloud-based solution,” explained Eric Natinsky, CEO of SAGE. “We have always wanted to meet users where they are and provide access to our services regardless of whether you are using Windows, MacOS, iOS, Android, or something else. In fact,” continued Natinsky, “We are literally the only business services provider in the industry offering support for all these different operating systems. We aren’t changing our philosophy about that, but it made sense to streamline our branding to reflect that these are all different ways to access the same services. With SAGE Workplace, you get everything you need to run your business no matter how you access it.”

SAGE also announced a number of new supplier data elements. Users can now go directly to the exact supplier webpage for a product from the Workplace product detail page. “This has been a very popular request from customers. We’re happy to give users an easy way to get to the supplier source for any additional information they may need,” Natinsky said.

SAGE is also proud to now provide carbon footprint data for industry products in SAGE Workplace. “More and more end users are asking for promotional products that meet very specific environmental guidelines,” remarked Dana Porter, SAGE’s VP of Information Services. “With this update, distributors can now help their clients find products that meet specific environmental requirements or needs.”

SAGE’s vast product research database will also now allow users to search specifically for print-on-demand (POD) products. Porter added, “This is another element that has become very popular recently and we’re happy to provide this search capability for SAGE users.”

Client Text Messaging is being introduced as an add-on feature in SAGE Workplace’s CRM module. Texting is a direct and personal way to communicate with clients in today’s environment. With one low fee, users can now send unlimited text messages to an unlimited number of clients directly from the CRM module. Text messages are sent from a unique phone number assigned to each customer account. Clients can easily respond to text messages while distributors receive instant notification in the mobile app. If a client calls the phone number, SAGE’s technology will automatically forward the call to the distributor’s main business phone number. The text messaging service is available for $495 per year or $49 per month per account with no additional per message fees whatsoever. “We’re so pleased to be the first to bring text messaging to an industry platform,” Natinsky commented. “We all know that text messaging is the way many people prefer to communicate now. It makes simple business sense for distributors to offer this as another way to communicate and engage with clients and prospects.”

SAGE has also announced a brand new, much-requested, gallery layout for its powerful Presentations module. This new layout shows selected products in a modern, clean, and interactive way that is sure to impress. Like all SAGE presentations, distributor clients can also easily comment and provide instant feedback on what they like. Any presentation can easily use the new layout with just one click to change the layout style. SAGE presentations have also been enhanced with other new customization features, including the ability to select header background colors, images, and body background colors.

Leveraging SAGE AI technology, users can now access the brand-new Presentation Wizard feature within SAGE Workplace, too. The Presentation Wizard allows distributors to create a regular SAGE presentation with one click. The industry-leading technology uses various data attributes to intelligently craft presentation language and select products best suited for the specific client, event, or promotion. “We are continuing to look at ways to use AI to actually make our customers more productive and efficient,” Natinsky underscored, “And this new tool really hits that nail right on the head.”  As with all SAGE presentations, those created with Presentation Wizard can be modified after they are created.

SAGE has also announced the availability of its popular Email Campaigns and SAGE Catalog Studio modules in the SAGE Workplace web app, making it easy for users who prefer to use the web app to access these modules.

The company is also introducing AI features in its email services. Customers who use SAGE’s webmail service for their email can use AI to draft email replies, summarize emails, and more. These features save users time and make them look good in the process.

Discover the details of these new features as Eric Natinsky explains them in this SAGE webinar. Watch it here.

PPAI has its next staff leader.

Drew Holmgreen joins the Association from Meeting Professionals International, the world’s largest association for meeting and events professionals, where he most recently served as Chief Experience Officer. He brings more than two decades of experience in strategic leadership, inclusion, brand development, experiential innovation, and organizational growth.

His start date will be Jan. 10, and he will be present and involved at The PPAI Expo 2025, set to take place at the Mandalay Bay Convention Center in Las Vegas, January 13-16.

Together, we’ll elevate the role of promotional products as an essential part of the global marketing mix and continue driving forward the creativity, impact, and joy that define this industry.”

Drew Holmgreen

New President & CEO, PPAI

“I am truly honored to join and lead PPAI, an organization with a 121-year legacy of excellence and innovation in the promotional products industry,” Holmgreen says. “This industry and its community thrive on creating moments of connection and joy, and I’m excited to work alongside the talented PPAI team, its members, and partners to build on this strong foundation.

“Together, we’ll elevate the role of promotional products as an essential part of the global marketing mix and continue driving forward the creativity, impact, and joy that define this industry.”

In his role at MPI, Holmgreen managed global strategies, enhanced member experiences, and drove significant revenue growth. He also served as MPI’s Equity, Diversity, and Inclusion Executive Lead, embedding DEI principles into the organization and its community’s strategies and operations, fostering a culture of inclusivity and creating initiatives that support equity across the industry.

Holmgreen resides in North Texas, home to PPAI headquarters. He originally joined MPI in 2017 as senior director of marketing and communications. Prior to that, he worked at Dallas-Fort Worth based Calise Partners, where he was executive director of client services.

He is a 1998 graduate of the University of Texas at Austin, earning a bachelor’s degree in advertising.

Andrew Spellman, CAS, Chair of the PPAI Board of Directors and Vice President of Corporate Markets for Therabody, notified PPAI staff and members of the decision on Thursday.

Andrew Spellman, CAS

Board Chair, PPAI

“Drew is a visionary leader with a deep understanding of the dynamics of member-driven organizations,” Spellman says. “His experience and passion for innovation make him uniquely suited to lead PPAI and create value for our members and the industry as a whole.”

As board chair, Spellman oversaw a four-person executive search committee made up of the 2025 PPAI Executive Committee members. Included were Denise Taschereau, who will take over as Chair at the conclusion of The PPAI Expo in January, as well as Danny Rosin, who will become Incoming Chair, and Zack Ottenstein, who is set to be Vice-Chair, Finance Services.

The search began in July and concluded with a unanimous vote to approve Holmgreen by the PPAI Board of Directors last week.

The Board was seeking a candidate who could drive even greater PPAI member value by implementing ideas from other best-in-class associations, elevating The PPAI Expo, and articulating a vision to extend the promotional products industry’s reach in the broader marketing ecosystem.”

Denise Taschereau

Incoming Board Chair, PPAI

“Drew’s unique blend of marketing agency leadership, association leadership, and promotional products experience makes him an ideal CEO for PPAI,” says Taschereau, the CEO of Canadian distributor Fairware. “The Board was seeking a candidate who could drive even greater PPAI member value by implementing ideas from other best-in-class associations, elevating The PPAI Expo, and articulating a vision to extend the promotional products industry’s reach in the broader marketing ecosystem. The PPAI Board is confident Drew will do a terrific job for the association and the industry.”

Holmgreen will succeed Dawn Olds, MAS, who has served as interim president and CEO of PPAI since July, when the Board instituted a transition plan following the three-year leadership term of Dale Denham, MAS+, who last week was announced as the CEO of industry business services provider eXtendTech.

Holmgreen is set to meet the PPAI staff for the first time next week.

Outside of his professional life, Holmgreen enjoys spending time with his wife of 20 years, their son, and their pets. Described as a lifelong adventurer, he is often found running, hiking, or exploring craft breweries in his downtime.

Written by: Josh Ellis

Published with Permission from PPAI