Staples Promotional Products (PPAI 108945) has been named the official licensee of U.S. Ski & Snowboard, the Olympic national governing body of ski and snowboard sports in the U.S., based in Park City, Utah. Staples will manage its new line of branded merchandise, ecommerce website and its partners’ and affiliates’ promotional merchandise programs.

“We couldn’t be happier to partner with SPP to bring U.S. Ski & Snowboard consumer merchandise to the next level,” says U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “The company’s industry-leading promotional products are creative and exciting, and this is the next step in branded merchandising and ecommerce for U.S. Ski & Snowboard. We’re also excited to offer an enhanced consumer shopping experience that will inspire fans to support the team with branded gear through the Olympic season and beyond.”

Staples Promotional Products has worked with the U.S. Olympic & Paralympic Committee for nearly 30 years on sponsorship merchandise programs. Its Olympic merchandising team will continue to work closely with U.S. Ski & Snowboard to expand its curated seasonal retail collections.

“Staples is thrilled to be part of the U.S. Ski & Snowboard family,” says Donna Armstrong, director of Olympic partnerships at Staples Promotional Products. “As we lead up to the Beijing Olympic Games, SPP looks forward to supporting the fans with exciting U.S. Ski & Snowboard merchandise. I have been a part of the Olympic and Paralympic movement since 1999, and I couldn’t be more delighted to partner with one of the premier U.S. National Governing Bodies.”

Hosted on the U.S. Ski & Snowboard’s website, the ecommerce microsite will include branded retail collections of men’s, women’s and children’s apparel, and a branded accessory line.