HALO, headquartered in Sterling, Illinois, has announced the acquisition of fellow distributor BrandVia located in San Jose, California.

• The promotional products industry’s largest distributor, HALO was expected to generate roughly $850 million in revenue in 2022 before the announcement.
  
  

The Acquisition: BrandVia will maintain its San Jose staff and presence and supports HALO’s advances into the global technology market.

“BrandVia plays a key role in building the brands of an elite list of major technology clients, including Salesforce, Adobe, LinkedIn, PayPal and Nvidia,” says Marc Simon, HALO Chief Executive Officer. “They have built a strong reputation based on a keen focus on innovative promotional solutions, client-centric service offerings, and a skilled sales and support team.

“Jim Childers, BrandVia CEO, and his team will infuse insight and expertise as HALO continues our expansion in the robust tech sector. We are thrilled to have them join HALO.”

Childers says, “HALO’s resources and capabilities will have an immediate and positive impact on our ability create a more powerful brand experience for our clients. HALO’s expertise in global sourcing and distribution aligns well with the growing global footprint of our key clients. The breadth of HALO client services will allow us to provide clients with a deeper brand connection with key stakeholders domestically and around the world.”

Jim Stutz, HALO executive vice president of sales and business development says, “The BrandVia team has built an impressive business based on understanding the needs of the top global brands in the rapidly growing tech sector. Our synergies will add value to clients and accelerate growth.”

HALO has undertaken several significant acquisitions in recent years to expand its geographic footprint and reach into new markets.

• It has added several larger distributors to the fold, including Axis Promotions in January 2020, Sunrise Identity in August 2018 and Caliendo Savio Enterprises in January 2018. Other recent additions include Chamberlain Marketing Group in October 2018 and Boost Promotional Branding in January 2018. Its most recent addition, prior to BrandVia, was Captiv8 in September 2021.
• In October 2017, HALO acquired Michael C. Fina Recognition, which it has since rebranded as HALO Recognition. The acquisition supported the company’s expansion into the recognition, rewards, and incentive program market.