NC Custom has acquired the assets of Valdosta, Georgia-based supplier Fresh Beginnings.

The Acquisition:

For 30 years, Fresh Beginnings has served the auto dealer and promo markets with cookies and brownies, featuring premium ingredients and a “home-made” appeal. NC Custom plans to continue using the company’s ingredients and practices, and is rebranding it under the Tincredible Treats banner.

Fresh Beginnings, with its customized baked goods manufacturing capabilities, expands Hicksville, New York-based NC Custom’s existing food-based offerings—such as confectionery and edible products—in the promotional products market.

NC Customs expects the acquisition to create new custom manufacturing options for it and its customers, including:

• The opportunity to offer cookie kits, edible/hard good combinations, mailers, etc.

• The addition of Fresh Beginnings’ individual fulfillment and program support.

• The utilization of Fresh Beginnings custom engineered platform for single order fulfillment to support the expansion of NC Custom’s program and drop shipment business.

• In December, NC Custom acquired ACE USA, a wholesale supplier of custom-designed apparel and hard goods for the gift and tourist industry. The ACE USA brand joined Chocolate Inn, Lanco and Taylor & Grant under the NC Custom umbrella.

Fresh Beginnings’ manufacturing will be relocated from Georgia to New York with capabilities up and running in time to fulfill Holiday 2022 orders.

In Their Words:

“We have tremendous respect for the Fresh Beginnings business, and the product quality and taste of their freshly baked goods. We are excited for NC Custom to expand its footprint in the baked goods space,” says David Miller, president of NC Custom. “This addition complements the success of several recent bakery category offerings, and further solidifies our current position as a market-leading manufacturer in what we see as an untapped segment in the marketplace.”

Lance Stier, CEO of NC Custom, says, “Fresh Beginnings and NC Custom share common values—a passion for customer service and made-in-the USA product excellence. Since the company’s founding, the business has been laser-focused on delivering a top-notch customer experience—we are excited to ‘bake it happen’ by building upon that legacy plus add a range of our products to create new, unique and exciting experiences.”

Recent Expansion:

In July 2021, Chocolate Inn/Lanco rebranded as NC Custom. The name reflects parent company Nassau Candy, a manufacturer and wholesale supplier of confectionery, gourmet food, and private label/customized travel and resort products.