Distributor Geiger, headquartered in Lewiston, Maine, has named industry veteran Mark Jenkins, MAS+, as the company’s new regional vice president of the Midwest.

Jenkins comes to Geiger from Pioneer Balloon, where he served as managing director of promotional markets for the Wichita, Kansas-based supplier. He is also an active industry volunteer, serving on numerous PPAI committees and the Association’s board of directors, including a term as board chair in 2014.

“Mark’s 20-plus years of leadership experience coupled with his extensive industry relationships will provide immediate value to our sales partners and clients alike,” says Chris McKee, chief revenue officer. “We’ve worked with Mark for most of his career in various roles and his professionalism is unmatched. We are thrilled that Mark will join our industry leading team of regional vice presidents.”

Jenkins says, “I have experienced Geiger’s incredible reach nationally and even Internationally for decades now. Born and always based in the Midwest, I feel both Geiger and I are in the right place at the right time to grow our business here.”

Speaking on his new role at Geiger with PPAI Media, Jenkins expanded on the long history of positive experiences with the distributor that drew him to the company.

“Geiger has been my favorite customer for many years,” Jenkins says. “I look forward to working directly with our sales partners, management and associates. My favorite experiences in the past years as a supplier have been when I’ve had the occasional opportunities to work closer with the end-users and clients. Being this much closer to those marketers and buyers and an unending choice of products and solutions is very exciting for me.

Coming into the role, Jenkin’s focus will be on getting to know the company’s sales partners and learning more about their businesses and clients. He says, “Of course, we are entering a very busy time for orders and purchasing, so I will be lending my support to get our sales partners what they need to service their clients and finish up the year strong.”