Polyconcept North America (PCNA) is excited to announce a new partnership with SONY, offering three of the iconic brand’s most popular portable speakers – just in time for gift season. With the addition of SONY, PCNA strengthens its industry-leading lineup of over 50 retail brands.
“SONY has unmatched brand recognition around the globe, with a history of innovation and product excellence spanning many generations,” says Mindy Hoffmann, PCNA Senior Category Director. “We’re committed to offering the best assortment of technology and electronics brands, and SONY gives distributors a valuable new option within our portfolio of premium portable speakers.”
SONY believes PCNA is an ideal partner for the promotional products channel.
“We couldn’t be more excited about our new relationship with PCNA,” says Shelly Colla, SONY National Sales Manager-Premium Incentive & Military. “As the world’s leading consumer electronics brand, we wanted to partner with one of the world’s top promotional products suppliers. We trust PCNA to provide high-quality customization of our products and quickly deliver orders to distributors and their customers.”
PCNA is offering three popular portable Bluetooth® speakers, all with EXTRA BASS™ technology for powerful sound, as well as an IP67 waterproof and dustproof rating – an essential feature given the trend of people spending more time outdoors.
Hoffmann adds that SONY also gives distributors the ability to serve another big trend: retail brands.
“The trend in corporate gift-giving has clearly shifted toward well-made, premium-quality products, even at slightly higher price points,” Hoffmann says. “Choosing these types of gifts – gifts people would buy for themselves – creates a real connection that’s well worth it.”
SONY will be part of ProudPath™, the PCNA platform that helps distributors meet their customers’ environmental and social responsibility objectives. Through its Green Management 2025 initiative, SONY has clearly defined sustainability targets for reducing its environmental footprint by 2025, with the ultimate goal of a zero environmental footprint.
“We’ve made a commitment to only partner with retail brands that share our commitment to environmental and social responsibility,” Hoffmann says. “This is just one more way that SONY is a perfect fit, and we couldn’t be prouder to partner with them.”
