Reflecting its growth and renewed corporate vision, Houston-based supplier Hirsch Gift (PPAI 221823, S10) has rebranded simply as Hirsch. Along with the name change, the company has also introduced an updated corporate logo and website.

“It’s a major milestone for the company, as we have accelerated our evolution to be the leading supplier of retail brands in the promotional products industry” says Peter Hirsch, MAS, owner and president. “This rebrand is not only a testament to our continuing commitment to bringing cutting-edge retail brands into the world of promotional products, but to our truly amazing team who has built Hirsch into the company it is today – and will be for years to come!”

Introduced in conjunction with the rebrand, the updated website – www.hirschpromo.com – includes an integrated chat function to make it easier for promotional products distributors to collaborate with Hirsch.

“Our distributor partners have referred to us as simply ‘Hirsch’ for years,” says Brittany Frase, director of sales and marketing. “This felt like a natural progression for our brand to drop the ‘gift’, which no longer fully encompasses our capabilities. We have the same commitment to quality, service, responsiveness and philanthropy we’ve always had. In essence, we are the same, new Hirsch.”