Next Level Apparel announced another key addition to its executive team with Michael (Mike) Alexander taking on the role of president. Most recently, Mike served as executive vice president at Careismatic Brands and brings 10 years of executive leadership in the apparel industry.

• “This is a big win for us. Mike is joining us at time when we have a lot of momentum and he makes us that much stronger,” said NLA CEO Randy Hales. “He played a key role in the growth of Careismatic from $200M to over $600M during his tenure, including a three-year initiative that grew the digital revenue side of the business to over $100M.”
• As president at NLA, Alexander will have leadership responsibility for sales, marketing, and product management, with a focus on implementing strategic initiatives that deliver a cohesive, cross-functional go-to-market approach aimed at growing the company’s top line.
• “This is like joining a team on its way to the Super Bowl. I’m thrilled to be joining the company and to do my part to build upon the successes at Next Level Apparel,” he said.