American Solutions for Business, ranked the No. 9 distributor in this year’s PPAI 100, has announced that Taylor Borst has been promoted to senior director of marketing and vendor relations.

In this new role, Borst will be responsible for leading, creating and executing short and long-term strategic direction of the marketing, events, public relations, vendor relations and product support departments.

"I’m excited and honored to take on this new role and work even closer with our dynamic, talented teams,” Borst says. “My mission has always been to create connectivity and add value for our sales associates, home office, vendor partners and end-user customers. I look forward to learning from our vendor relations team and exploring ways to contribute to our already outstanding efforts.”

Joining the Glenwood, Minnesota-based distributorship in 2015 as a strategic operations support specialist, Borst has worn many hats during her eight-year tenure.

• Some of her roles have included strategic operations support specialist, promotional product specialist, and communications and public relations.
• For the last two and a half years, she’s served as director of marketing, events and public relations.

“I’m excited to continue to work closely with Taylor,” says Dana Zezzo, vice president of marketing, vendor relations and events at ASB. “She has been instrumental in many of the positive changes of our team, and I have full confidence in her ability to continue to be a leader at ASB.”

Ranked No. 3 on PPAI’s 2023 #Online18 and a 2019 PPB Rising Star, Borst also serves as the current president of the Upper Midwest Association of Promotional Products Professionals (UMAPP).