SnugZ USA (PPAI 112982, S12) made a splash on The PPAI Expo 2024 trade floor with the mechanical bull the supplier placed in the middle of its exhibit booth for any attendee passersby to ride, if they so dared.

More quietly, however, SnugZ made an even bigger impact in Las Vegas when they took the opportunity of The PPAI Expo to present a check to the Wounded Warrior Project (WWP) for $107,329.82.

“We are so proud to be a part of the Wounded Warrior Project family and provide continuing support to an organization that means so much to us,” says Brittany David, MAS, chief revenue officer at SnugZ. “We also love that it continues to give an opportunity for our industry to give back to those who desperately need it and want to thank our distributor partners who make all of this possible.”

A Continued Partnership

The Wounded Warrior Project’s mission is to honor and empower veterans “who incurred physical or mental injury, illnesses or wound co-incident to their military service on or after September 11, 2001.”

• Like SnugZ, the charitable organization is based out of Utah, and in 2015, the supplier asked Dan Nevins, a “wounded warrior,” to speak at an event.
• That began a partnership between WWP and SnugZ that has continued ever since.
  
  

Now, SnugZ has a publicly stated its commitment to donate 1% of SnugZ Basecamp sales (with a minimum of $100,000) per calendar year to “support [WWP’s] mission to honor and empower wounded warriors.”

• For 2023, that resulted in more than $107,000 presented to WWP by the SnugZ team in front of the mechanical bull they had brought to The PPAI Expo.
  
  

“The support we receive from SnugZ helps fuel Wounded Warrior Project’s life-changing programs and services for veterans and their families,” says Brea Kratzert Todd, WWP’s vice president of business development. “We’re grateful for their consistent generosity. Together, we ensure no warrior, caregiver or family member ever feels alone.”

Written by: Jonny Auping

Published with Permission from PPAI