American Solutions for Business hosted its largest national sales conference in Fort Worth, Texas. Held February 18-21st, the event welcomed nearly 800 total attendees, a record high in the company’s 43-year history.
The four-day event featured a full agenda, including networking opportunities, professional development and workshop sessions, merch show, welcome kickoff, fundraising for two separate charities, memorial walk and tradeshow featuring over 200 vendor partners.
“I’m so proud of the event experience our team creates,” shared Dana Zezzo, ASB’s VP of Vendor Relations, Marketing & Events. “It’s powerful to bring together our sales associates, vendor partners and home office teams to create the collaboration needed to best serve our customers through product knowledge, new ideas and better processes. It’s hard work, but every ounce of planning is worth it!”
On Monday night, the group enjoyed a private rodeo at Cowtown Coliseum and dinner at Billy Bob’s in the Stockyards (sponsored by CFC Print & Mail). The following night Tuesday was spent at Texas Live, where ASB rented the entire second floor where attendees could mingle (sponsored by ASI).
Justin Zavadil, ASB’s President added, “We’re incredibly grateful to have the best salespeople in the industry and the most supportive vendor partners who empower us. To see this all come together is amazing. There’s already an overwhelming buzz about our next conference, happening in Palm Springs March 2025.”
