Gemline has announced an expanded partnership with High Sierra, a retail provider of primarily backpacks and duffels that is part of the Samsonite umbrella.

• The collaboration will make PPAI 100’s No. 11 supplier the exclusive provider of High Sierra’s Fall and holiday lineup.
• The announcement builds on a successful partnership that began nearly a decade ago when Samsonite chose Gemline (PPAI 113948 Professional Platinum) to make headway in the branded merchandise marketplace. 
  

“We are steadfast in our commitment to continuously expand our product offering, and this partnership allows us to deliver unprecedented value to our customers,” says Gemline President and CEO Frank Carpenito of the recent collaboration.

The extended partnership between Gemline and Samsonite is an example of promo and retail brands finding success by leveraging known and trusted products and incorporating them into the promo marketplace. High Sierra’s focus on products meant for travel – either business or adventure – creates a promotional opportunity for a brand name to be seen in myriad global settings.

“High Sierra’s retail products offer the perfect canvas for brand visibility, ensuring that businesses stand out in a competitive market, and it’s the first time these retail products have been offered in the promotional channel,” says Carpenito.

• Earlier this year, Gemline reincorporated as a Public Benefit Corporation, meaning the government has recognized the supplier as being in the public interest and requiring Gemline to certain fiduciary responsibilities.
• This was followed up by debuting an extensive carbon footprint data program that provides public information about individual products offered through Gemline.

Written by: Jonny Auping

Published with Permission from PPAI