Geiger (PPAI 105182, Platinum) – the No. 5 distributor in the PPAI 100 – has announced the launch of its refreshed brand identity.

The Lewiston, Maine-based firm’s rebranding highlights its family-owned heritage of nearly 150 years of Geigers at the helm, commitment to sustainability and a full-circle approach to customer service.

“This brand refresh represents a pivotal moment in Geiger’s journey,” says David Geiger, incoming president of the company and the fifth generation of the Geiger family to lead the organization.

This brand refresh represents a pivotal moment in Geiger’s journey.”

David Geiger

Incoming President, Geiger

“It signifies the unity of our global teams and our shared dedication to delivering exceptional value to our clients. As we align under one cohesive identity,” Geiger, a 2024 PPAI Rising Star, adds, “we’re not only honoring our heritage, but also setting a clear course for the future – one rooted in collaboration, innovation and a commitment to making a positive impact worldwide.”

Global Presence

Geiger continues to make significant strides around the world, highlighted by its July acquisition of German distributor WER GmbH, which will rebrand as Geiger GmbH in 2025. Geiger has also solidified its presence in the United Kingdom with five acquisitions since 2018. 

Establishing a unified global brand identity has become a top priority, the company says, which is why both Geiger in the UK and in Germany will now operate under the Geiger logo.

• Previously, Geiger Ltd. (UK) used a blue dot, but the adoption of Geiger’s signature red dot reflects the shared values, collective strength and unified vision for the future, the firm says.

“By unifying our brand under a single cohesive identity, we’re not just standardizing our look – we’re showcasing the strength of our shared purpose and the collective power of our global team,” says Stephanie Whitman, vice president of marketing at Geiger. “This transformation symbolizes the collaboration and forward-thinking approach that defines Geiger as we continue to grow and serve our global clients.”

Written by: John Corrigan

Published with Permission from PPAI