SanMar (PPAI 110788, Platinum) has announced that it will begin to provide A4’s (PPAI 304796, Standard Plus) collection of athletic apparel products through a partnership between the two suppliers. The offering will include 24 styles of sports apparel from the A4 collection.
- A4 products will officially begin being offered through SanMar in spring 2025.
The Pacific Northwest-based SanMar and Los Angeles-based A4 have previously operated separately, but SanMar’s resources and customer base in the promotional marketplace are expected to bring more clients to the sports apparel supplier, which manufactures its own garments.
“This is an important step forward for A4,” says Mark Mertens, owner and CEO of A4. “For years we have operated in pa
For years we have operated in parallel with SanMar to grow the activewear market. Now, we are excited to be working together.”
Mark Mertens
Owner & CEO, A4
“Our Customers Wanted To See A4 At SanMar”
SanMar’s chief revenue officer, Steve Cuthbert, says that the decision was as simple as adhering to the customers’ desire to be able to find A4 products through their usual SanMar channels.
“We are always listening to our customers on what we can do to help their business, and we heard loud and clear that they wanted to see A4 at SanMar,” Cuthbert says. “So, we’ve taken the opportunity to bring our customers this valuable and reliable brand to help their business in the growing sports market.”
“We are always listening to our customers on what we can do to help their business, and we heard loud and clear that they wanted to see A4 at SanMar.”
Steve Cuthbert
Chief Revenue Officer, SanMar
Having operated for over 55 years, A4 has gained a strong reputation in the sports apparel market by leveraging its manufacturing capabilities to bring lower prices for clients.
“A4 and SanMar are both family-owned companies that value our coworkers, suppliers and customers equally,” says Mertens. “This is a great fit on many levels and portends a very bright future.”
The A4 collection offered through SanMar will include jerseys, tees, shorts and fleece in different styles, SanMar says.
Written by: Jonny Auping
Published with Permission from PPAI
