Prime Line (PPAI 112744, Silver), the hard goods division of S&S Activewear (PPAI 256121, Platinum), has been relaunched following the appointment of industry veteran Eric Levin as general manager in November 2024.
“The industry has spoken, and we’ve listened,” Levin says. “Prime Line’s fresh vision brings a strong foundation of commitment to customer success, innovation and timeliness. This relaunch is about elevating the experience for distributors with improved service, expanded product lines and a commitment to delivering the highest-quality promotional solutions in the market.”
What Distributors Can Expect
As part of the relaunch, Prime Line has a comprehensive selection of best-selling and new, on-trend hard goods products; dedicated sales and support teams; and an enhanced digital experience with a redesigned website.
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The division pledges to have faster response times, streamlined order processes and a renewed commitment to distributor success.
“We’re taking Prime Line to the next level,” Levin says. “Distributors can expect a brand that is more responsive, innovative and committed to their success than ever before.”
Levin brings over three decades of experience in the promo industry and a deep knowledge of the hard goods sector. Having founded the company Jetline, which he successfully led through considerable growth, Levin has remained in the fold through a series of acquisitions.
Written by: John Corrigan
Published with Permission from PPAI
