S&S Activewear (PPAI 256121, Platinum), PPAI 100’s No. 2 supplier has announced that Rob Hamill has been promoted to the role of chief strategy officer to kick off 2026. The Illinois-based company says that the position is solutions-focused and will “accelerate innovation” within the industry.
- Hamill initially joined S&S Activewear in 2024 as a director of strategy. He most recently held the role of vice president, strategy and corporate development.
- His strategic influence was instrumental in the industry-reverberating acquisition of alphabroder in the fall of 2024. At the time, both companies were ranked in the top five of the PPAI 100 suppliers.
Rob Hamill
Chief Strategy Officer, S&S Activewear
Mergers and acquisitions have been a headlining piece of Hamill’s strategic contributions to S&S, but the company credits his purview the past few years with responsibilities including market expansion, operational excellence and innovation technology. As chief strategy officer, he will operate under similar goals with a slight pivot toward the immediate overseeing of “enterprise strategy, market intelligence, M&A and the continued development of technology platforms that strengthen customer performance.”
S&S CEO Frank Myers says that Hamill’s position is focused, first and foremost, on solutions for customers.
“Rob’s energy strategic mindset and customer-first approach have helped shape the future of S&S,” says Myers. “His work directly supports our goal of giving customers the solutions they need to say ‘yes’ to more opportunities. His leadership will accelerate the innovation our industry deserves.”
Rob’s energy strategic mindset and customer-first approach have helped shape the future of S&S.”
Frank Myers
CEO, S&S Activewear
A Busy Year For S&S
While 2024 may have been the year that S&S made its blockbuster acquisition of alphabroder, the supplier exercised plenty of strategic maneuvering in 2025.
RELATED: S&S Activewear: Into The Big Room
Last month, the company closed distribution centers in Illinois and Texas, with nearly 200 employees being laid off. The closures were part of a network integration plan that resulted from the 2024 acquisition of alphabroder.
“We’re committed to managing this process thoughtfully and ensuring a smooth, well-planned path forward for our people and our business,” the company said in a statement.
Written by: Jonny Auping
Published with permission from PPAI
