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ASB Promotes Kate Murray to Marketing & Communications Manager

26 Oct 2026 10:46 AM | Cassondra Franze (Administrator)

ASB is pleased to announce the promotion of Kate Murray to Marketing & Communications Manager.

In this role, Murray will lead day-to-day external marketing and communications, strengthening ASB’s brand and public image while developing initiatives that drive growth and deliver value for sales associates and vendor partners.

“Kate’s ability to create meaningful messaging and engagement is incredibly valuable in telling ASB’s story as well as building connection within to serve our home office, sales associates and support teams,” shared Taylor Borst, ASB’s VP of Vendor Relations, Marketing, & Events. “I’m so proud of what our teams accomplish every day, and confident that Kate will help make an impact in strengthening our marketing strategy.” 

Murray holds a degree in communication and management from Gustavus Adolphus College and was hired with ASB in March 2024.

“When I joined ASB, I knew it was an incredible opportunity, and every day since has reinforced how lucky I am to be part of a company that values its people, culture, and continued growth,” said Murray. “I’m extremely grateful to be surrounded by incredible mentors and team members, and the opportunity to continue learning and growing alongside this team is an honor. I’m excited for what’s ahead.”

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