Bob Lilly Promotions is excited to announce a significant milestone in its ongoing mission to lead with innovation and strengthen industry connections. Andrea Weston, formerly the Director of Program Operations, has been promoted to Vice President of Strategic Partnerships, effective immediately.

Andrea Weston's illustrious career spans over two decades in the promotional product industry, with the last eight years dedicated to Bob Lilly Promotions. Her journey with the company has been marked by remarkable achievements and an unwavering commitment to excellence. Andrea's expertise in new business development, especially with enterprise e-commerce platforms, has been instrumental in expanding the company's reach and capabilities.

In her new role, Andrea will continue to build on her success, focusing on strengthening supplier partnerships and leading internal branding and marketing initiatives. Her strategic vision and innovative approach are set to propel Bob Lilly Promotions into new realms of success, fostering impactful connections throughout the industry.

This promotion is a testament to Bob Lilly Promotions' commitment to innovation, exceptional service, and client satisfaction. Andrea's leadership qualities and her ability to drive strategic partnerships will be invaluable as we continue to navigate the evolving landscape of the promotional products industry.

Bob Lilly, Founder of Bob Lilly Promotions, expressed his enthusiasm about Andrea's promotion, stating, "Andrea Weston's promotion to Vice President of Strategic Partnerships is a significant milestone for Bob Lilly Promotions. Her expertise, passion, and visionary leadership are exactly what we need as we embark on this next chapter. I am confident that Andrea will continue to make an indelible impact on our company and the industry at large."

The team at Bob Lilly Promotions is thrilled about Andrea's new role and the direction in which the company is headed. We are committed to continuing our tradition of excellence and look forward to the innovative and strategic initiatives that Andrea will lead.

Stay tuned for more exciting updates from the Bob Lilly Promotions team as we continue to forge ahead, creating impactful connections and delivering exceptional value to our clients.

VisionUSA®, the Dallas-based trailblazer in the promotional products industry, is thrilled to announce its exclusive, groundbreaking partnership with ZOKU, a renowned innovator in lifestyle and promotional items. This collaboration marks a significant milestone for both companies and is poised to revolutionize the promotional products landscape. In addition to Bodum, Rocketbook, JBL, Weber, and BlendJet we will now offer the brand to distributors, allowing companies to feature their own logos and messages on these trending products.

"We are delighted to join forces with ZOKU, a brand known for its commitment to quality, creativity, and innovation in drinkware, frozen treats and food-to-go products. This partnership aligns perfectly with our mission to provide our clients with top-tier promotional products that not only represent their brands effectively but also enhance their customers' experiences." says Felix Soliz, owner of VisionUSA®.    Soliz continues, “Our partnership with ZOKU is not only about delivering exceptional products but also about promoting sustainability.  ZOKU's “1 bottle = 1 tree planted” on it’s stainless steel bottles policy resonates deeply with VisionUSA's commitment to environmental responsibility. By aligning ourselves with ZOKU's sustainability initiatives, we reinforce our dedication to offering eco-conscious promotional solutions that make a positive impact on the planet."

Massachusetts-based supplier HPG (PPAI 110772, S11) has announced a partnership with TerraCycle, an established recycling firm that has operated in the environmental space since 1978.

• Out of the collaboration, HPG is producing a version of TerraCycle’s Zero Waste Box for pens, pencils and markers.
• HPG will host a livestream with more information about the partnership and the new product featuring Elizabeth Wimbush, PPAI’s director of sustainability and responsibility, on February 29.
• In last year’s inaugural PPAI 100, HPG ranked as the No. 8 supplier.

A Sustainable Duo

By partnering with an experienced recycling firm, HPG’s Zero Waste Box is intended to “act as a promotional product that diverts waste from landfills,” an effort to provide ecologically responsible options and fight the “brandfill” label that promo has at times been saddled with.

“We're proud to join forces with TerraCycle, offering a sustainability solution that redefines our industry,” says Jing Rong, HPG’s VP of supply chain & sustainability. “We recently launched the Pens, Pencils & Markers Zero Waste Box at Hub and we're eager to offer more waste stream products in the near future.”

• Wimbush notes that it is the type of collaboration that PPAI encourages, allowing experts in sustainable operations to guide suppliers through proven methods of recycling.
  

“TerraCycle's innovative approach aligns with the industry's increasing focus on sustainability,” says Wimbush. “We're thrilled to see partnerships like this driving positive change in the promotional industry.”

An Opportunity To Learn More

Wimbush will join Nick Lateur, HPG’s brand director, and Rhandi Goodman, TerraCycle’s SVP of business-to-business and direct-to-consumer for a livestream detailing the Zero Waste Box and significance of the partnership.

• Goodman is expected to explain how TerraCycle can convert waste that municipal recycling centers cannot, and, in the process, turn it into new product like playgrounds, benches and shipping pallets.
  

“We're excited to share insights into our collaborative efforts,” Goodman says. “This partnership represents a significant opportunity for positive environmental impact within the promotional industry.”

Written by Jonny Auping

Published with Permission from PPAI

Proforma (PPAI 196835, D13) – ranked the No. 5 distributor in the inaugural PPAI 100 – has announced that Meg Erber is joining the company as director of sales.

A 25-year veteran of the promotional products industry, Erber has spent the past eight years as outside sales account manager at S&S Activewear – ranked the No. 2 supplier in this year’s PPAI 100.

“I am incredibly excited for the opportunity to be part of this dynamic team,” says Erber. “I feel as though Proforma's vision aligns perfectly with my own professional values – so I am eager to make my mark and contribute to the continued success of the company.”

An Example of Promo’s Possibilities

Erber’s fingerprints are all over the promotional products world. Coming to the industry after a career in the U.S. Navy, Erber has made her mark by creating or contributing to promo channels beyond just the scope of her official job title.

• She is a perennial member of PPAI’s #Online18.

• Erber was also the former co-host of PromoCorner’s Industry Insider podcast, which as since evolved into Branding Banter.

• She is a sitting member on the PromoCares Board of Directors.

• Previous to joining S&S Activewear, Erber worked for Brynn Speaks Promo powered by HALO Branded Solutions, Pop! Promos and Jetline Promo and Gimmees.com.

• Gibson, another industry veteran with a diverse set of experiences in the industry, claims that she has long considered the possibility of working with Erber in an official capacity.

Proforma’s Run Of Key Hires

Erber joins Proforma as the distributor has made a number of recent splashes with key hires, including Michael Dobozy as chief technology officer and Charity Gibson as chief marketing officer.

“Twelve years we’ve been waiting to find a way to work together,” Gibson says. “I can’t believe it’s finally happening. Meg and I met on Twitter in 2010. She invited me to crash her hotel room as a total stranger at a trade show in San Diego. Didn’t know if I was going to live or die. We’ve been best friends ever since. Planning Promotions East for the last three years has been awesome. We work so well together. She is a total super star. Can’t wait to show the world what we can do.”

Proforma CEO Vera Muzzillo says that Erber is another strategic addition to play a crucial role in carrying out the company's vision. 

"We are thrilled to welcome Megan to the Proforma family," says Muzzillo. "Her extensive experience in the print and promotional products industry, coupled with her proven leadership skills, will undoubtedly make her a valuable asset to our team."

Written by: Jonny Auping & John Corrigan

Published with Permission from PPAI

American Solutions for Business hosted its largest national sales conference in Fort Worth, Texas. Held February 18-21^st, the event welcomed nearly 800 total attendees, a record high in the company’s 43-year history.

The four-day event featured a full agenda, including networking opportunities, professional development and workshop sessions, merch show, welcome kickoff, fundraising for two separate charities, memorial walk and tradeshow featuring over 200 vendor partners.

“I’m so proud of the event experience our team creates,” shared Dana Zezzo, ASB’s VP of Vendor Relations, Marketing & Events. “It’s powerful to bring together our sales associates, vendor partners and home office teams to create the collaboration needed to best serve our customers through product knowledge, new ideas and better processes. It’s hard work, but every ounce of planning is worth it!”

On Monday night, the group enjoyed a private rodeo at Cowtown Coliseum and dinner at Billy Bob’s in the Stockyards (sponsored by CFC Print & Mail). The following night Tuesday was spent at Texas Live, where ASB rented the entire second floor where attendees could mingle (sponsored by ASI).

Justin Zavadil, ASB’s President added, “We’re incredibly grateful to have the best salespeople in the industry and the most supportive vendor partners who empower us. To see this all come together is amazing. There’s already an overwhelming buzz about our next conference, happening in Palm Springs March 2025.”

AAkron Rule Corporation is pleased to announce that we have been named the exclusive Supplier/ Decorator of A.T. Cross Writing Instruments in the Promotional Products Industry.

Founded in 1846, Providence, RI based A.T. Cross Company is a global innovator of fine writing instruments. Effective immediately, please find A.T. Cross writing instruments available for laser engraving, full color decoration and one color screen printing available from the AAkron Line: https://www.aakronline.com/en_us/category-product-list/a-t-cross-1

Stan Dohan, MAS, MASI, AAkron Executive Vice President adds, “A.T. Cross is an iconic writing instrument brand, and the gold standard in pens for over 150 years. We are so excited to exclusively represent Cross in the promotional products industry. We cannot be more pleased to have the opportunity to add our award-winning, decorating, full color, and laser engraving to deliver a premium, packaged writing instrument line for our valued distributor customers.”

The Promotional Products Association Southwest (PPAS) and the Houston Promotional Products Association (HPPA) are excited to announce their active participation in the Legislative Education and Advocacy Development (L.E.A.D.) event for 2024, organized by the Promotional Products Association International (PPAI). Set against the backdrop of Washington, D.C., this event signifies a crucial opportunity for professionals within the promotional products industry to engage directly with legislators to advocate for the industry's growth and address pressing issues.

This year, PPAS and HPPA proudly highlight the involvement of the Texas/Arkansas team, composed of Anthony Carpenter, Tommy Lewis, Steven Meyer, Dana Porter, Chad Rizzo, Matt Storlien, and Tanner Pittman. These individuals, as active members of PPAS and HPPA, embody the commitment and advocacy spirit both associations strive to promote. Their participation is a testament to the collaborative effort to ensure the promotional products industry's voice is heard at the national level.

The Texas/Arkansas team is slated to meet with an impressive roster of legislators, including Sen. John Cornyn, Sen. Ted Cruz, and various Representatives from both Texas and Arkansas. These meetings have been thoughtfully arranged to reflect the legislative interests and committee affiliations relevant to our participants.

The joint announcement by PPAS and HPPA of their members' participation in PPAI's L.E.A.D. 2024 underscores the united front of the promotional products industry regional associations in advocating for beneficial policies. This collaboration showcases the industry's dedication to advancing its interests and the vital role of promotional products in the broader economy.

We eagerly anticipate the contributions of our Texas/Arkansas team and all industry members participating in L.E.A.D. 2024. Through collective action and informed advocacy, we aim to secure a prosperous future for the promotional products industry.

The Promotional Products Association Southwest (PPAS) and the Houston Promotional Products Association (HPPA) are key regional associations dedicated to supporting the promotional products industry. Through advocacy, education, and networking, PPAS and HPPA work to promote the interests of their members and the industry at large, ensuring its continued growth and success.

Roger Burnett, founder of Social Good Promotions (PPAI 758284, D3) has sold his interest in the Ohio-based distributor to Kara Keister, MAS. Previously, Keister held the role of Promise Keeper for Social Good Promotions, where she has worked since 2019.

• Keister will take over leadership of the company as CEO.
• In 2022, she was appointed as the Regional Relations Committee delegate to the PPAI Board of Directors.
  
  

“I am honored to take the helm at Social Good Promotions and continue the impactful work that we, along with our team, have started,” Keister says. “Our young but mighty team plans to build on the foundation of excellence, sustainability and social responsibility to bring even greater value to our clients and the community.”

A Passing Of The Torch

Burnett founded the company to make the world a better place by prioritizing clients “in search of greater meaning for the dollars they spend.”

Keister shared with PPAI Media that she and Burnett coordinated the transition of leadership to continue what Social Good Promotions has always stood for.

“Roger and I were super clear on the direction and purpose of Social Good Promotions as a distributor from the onset,” Keister says. “We always knew what we wanted it to be when it grew up, so we designed it as such. The team we have in place understands the goal and lives the mission every day. So, while you may see a few new tricks up our sleeves, the story of soGOOD will live on as intended.”

Prior to joining Social Good Promotions in 2019, Keister spent nearly 10 years working at City Apparel. Burnett says that the company will be in good hands with her at the helm.

“I am thrilled to pass the torch to Kara, who shares the same passion for promoting social good through business,” Burnett says. “Her expertise and dedication make her the ideal leader to guide Social Good Promotions into its next phase of growth.”

According to Keister, the foundation that Burnett laid at the company means his presence will continue to be felt after his departure.

“Roger’s legacy will live on in the DNA of Social Good Promotions,” Keister says. “He’s been a force for the industry and the reason that we even exist. Whatever he has up his sleeve next will be nothing short of epic, because that’s how Roger rolls.”

United Way of Marathon County has recognized Maple Ridge Farms with a Shining Star award for its 2023 United Way campaign. Shining Stars are awarded to companies whose employees ran campaigns that have shown participation growth, leadership growth, overall dollars raised, corporate gifts, and volunteerism as true advocates for United Way.

Maple Ridge Farms’ 2023 campaign included many different activities in which employees could participate, including a visiting gelato cart, a white elephant sale, and the crowd-pleasing raffle for department-created gift baskets, coveted parking places, and other prizes. The campaign raised a total of $8,911 to benefit United Way of Marathon County, an increase of 5% over 2022’s campaign.

In receiving this award, Maple Ridge Farms campaign manager, Shana Gardner, remarked: “We are proud to partner with United Way of Marathon County. Our dedicated committee is always diligently looking for ways to add opportunities for team members to participate and contribute, and it’s an honor to be recognized for those efforts. We plan to add more events throughout 2024 and are excited to continue to develop and grow our support.”

Boundless (PPAI 267078, D11) – ranked the No. 14 distributor in the inaugural PPAI 100 – has announced the acquisition of Mason, Ohio-based distributor Touchstone.

In recent years, Touchstone has consistently reported sales north of $50 million. Already one of the fastest-growing companies in the industry, Boundless won High Marks for Growth in the 2023 PPAI 100, its revenue expanding by 70% since 2019. The acquisition could bring Boundless’s top line to north of $200 million.

According to Boundless, Touchstone has established an agency-style creative services offering, invested in a warehouse fulfillment operation and implemented cloud-based NetSuite ERP software across its organization, all of which attracted the Austin-based firm.

“The acquisition of Touchstone deepens Boundless’ competency and expertise in three core areas: creative services, warehousing and fulfillment and enterprise technology systems,” says Charley Dean, chairman of Boundless. “Boundless’ clients and sales partners will benefit from Touchstone’s expertise in these areas as Boundless strives to be the industry’s leading distributor partner.”

Touchstone’s Signature Methodology

The BrandEQ System is Touchstone’s unique approach to collaborative brand building and merchandise curation. The system incorporates creative services, webstores and fulfillment operations to provide a seamless brand merchandise solution for enterprises.

“I’m energized by this growth opportunity,” says Touchstone President Andrew Backen. “We’re especially excited to continue growing the BrandEQ system in partnership with Boundless Network.”

Boundless – named one of the Greatest Companies To Work For in 2023 and 2022 – has grown substantially over the past two years, announcing the acquisition of a Minnesota-based distributor and several high-profile executive hires in early 2023, and a new CEO in July 2022.

Touchstone’s Origin

In 1996, Derek Block founded Touchstone, originally named The Aztec Group, and has grown the firm into one of the largest distributors in the promotional products industry with 21 offices across the United States.

“We’ve gotten to know Boundless over several years and are thrilled with this fit,” Block says. “Touchstone and Boundless are both team-oriented cultures where high-performing individuals with specialized skills can thrive. I’m excited about what this combined team will accomplish together.”

Written by: John Corrigan

Published with Permission by PPAI