Goldstar has promoted three North American sales and global marketing team members following the recent merger of its North American and European operations.

• Charles Duggan has been named vice president of sales, North America, and will lead the development and execution of corporate strategic goals for the North American market field sales and national account teams.
• Rob Baumgardner steps into Duggan’s previous role as national accounts manager, North America. He joined the company in 2018.
• Lane Hokanson becomes global marketing manager after two years at the company as key account marketing coordinator.

HALO has earned an EcoVadis Silver Rating, signifying its dedication to sustainability, ethical practices and corporate social responsibility, and placing the distributor among the top-performing organizations in the industry.

• EcoVadis, a globally recognized provider of sustainability ratings, evaluates companies based on their environmental, social and governance performance.
• Attaining the EcoVadis Silver Rating required HALO to undergo a rigorous evaluation of its sustainability initiatives, policies and practices, and covered a broad range of criteria, including environmental impact, labor practices, human rights, ethics and sustainable procurement.
• The benefits and implications for HALO and its stakeholders include demonstrated sustainability leadership, enhanced reputation and market advantage, supply chain excellence and continuous improvement.

HALO CEO Marc Simon says, “This recognition validates our efforts to operate in an environmentally conscious and socially responsible manner. We extend our gratitude to our dedicated team members and partners whose collaborative efforts have made this achievement possible.”

iPROMOTEu (PPAI 218870, D12) has announced four promotions within its executive and management teams. 

• Joe Hoffmann has been promoted to senior vice president of operations. Formerly of alphabroder, Prime Resources and Jetline, he joined iPROMOTEu in January 2021 as vice president of vendor management. 
• Dave Kneram is now senior vice president of software engineering. He had been vice president of information technology since joining in December 2020 and previously worked in IT with VistaPrint and Cimpress.
• Emily Codner is the new director of affiliate services. A 10-year veteran at iPROMOTEu, she was most recently senior manager of affiliate services.  
• Mike Segal has been promoted to director of accounts receivable. He was previously senior manager of accounts receivable.

FedEx Corp., a PPAI Affinity Partner, recently announced at its DRIVE Investor Event that it will consolidate its operating companies into one organization, creating efficiencies that will enhance the company's ability to meet the evolving needs of customers and ultimately build a stronger, more profitable enterprise.

• This phased transition, with full implementation expected in June 2024, will ultimately bring FedEx Express, FedEx Ground, FedEx Services and other FedEx operating companies into Federal Express Corporation, becoming a single company operating a unified, fully integrated air-ground network under the FedEx brand.

This new structure will help facilitate the company’s DRIVE transformation, including Network 2.0, the multi-year effort to improve the efficiency with which FedEx picks up, transports, and delivers packages in the U.S. and Canada.

Raj Subramaniam will serve as President and CEO of the combined organization.

“We are building a simplified experience for our customers, who are at the center of everything we do, so they can adapt to the market,” says Subramaniam. “This combination will allow us to provide customers with even greater value, offering the most advanced data-driven insights to help them make smarter decisions for their business.”

• FedEx Freight will continue to provide less-than-truckload freight transportation services as a stand-alone company under Federal Express Corporation.

Orbus Exhibit & Display Group®, North America’s largest producer and manufacturer of visual communications solutions for tradeshows and events, retail environments and corporate interiors, is thrilled to share that it has been named one of PPAI Magazine’s 2023 Greatest Companies to Work For. This is the third year Orbus has received this recognition, previously in 2019 and 2022.

The PPAI Magazine's Greatest Companies to Work For award recognizes companies that provide exceptional work environments, maintain employee engagement and satisfaction, and promote a positive company culture. Orbus was selected for the award based on its commitment to employee well-being, professional development, and community involvement.

The process for winning this recognition includes sending a questionnaire to employees who are asked to rank their employer on topics such as: “I am confident about my future at this company,” to “I have a good benefits package compared to other companies,” and “This company operates by strong values and ethics.”

On average, the employees from winning companies either agreed or strongly agreed with the positive questions about their employer and workplace. Orbus is honored to be included among 67 ither top promotional products suppliers, distributors, and business services firms.

“We are thrilled to receive this recognition from PPAI Magazine,” said Gary Keefer, CEO of Orbus, “At Orbus, we believe our employees are our most valuable asset, and we are dedicated to supporting their personal and professional development.”

Alan Vaught is retiring.

The co-founder and president of Garden Grove, California-based supplier and HPG subsidiary Evans Manufacturing, announced that he is stepping down, effective June 30.

Industry Leader

Evans was founded in 1983 as an injection molding company with a focus on retail markets. In the company’s early days, Vaught would sleep on the factory floor to make sure the injection-molding machines ran through the night. He and Evans have come a long way. In 1992 it moved into promotional products.

• Evans operates in many categories, including healthcare, household, office, drinkware, pet, writing instruments, travel, auto, golf, outdoor, tech, spirit, school and more.
• It added a state-of-the-art manufacturing facility in Nogales, Mexico in 2008.
• Evans was named to PPAI Magazine’s Greatest Companies To Work For list as recently as 2021.
  
  

The company was acquired by HPG in December 2022. As part of the transaction, Vaught continued to lead Evans as division president.

"It has been an incredible journey working with the talented individuals at Evans Manufacturing,” Vaught says. “I am immensely proud of what we have accomplished together, and I am confident that the company will continue to thrive and flourish in the years to come as part of the HPG family."

What’s Next

Vaught leaves an indelible mark on the company he co-founded. Credited with being an inspiring mentor and role model for numerous colleagues throughout his career, he is applauded for his willingness to share knowledge, provide guidance, and nurture talent.

After retiring, Vaught plans to focus on personal interests such as sailing and spending quality time with his loved ones.

“The HPG team wishes Alan a fulfilling and joyous retirement and expresses deep appreciation for his unwavering dedication and remarkable achievements during his tenure,” says Chris Anderson, CEO of HPG. “Evans and HPG remain committed to upholding the legacy Alan leaves behind, as it continues to deliver high-quality products and frictionless services to its valued customers. That said, Alan remains a significant HPG shareholder, and a trusted advisor to the company, and to myself.”

Like many industries, two of promo’s biggest daily challenges are cybersecurity and order management efficiency. Through a third-party vendor, Florida-based supplier Koozie Group (PPAI 114187, S13) is finding solutions to both areas on the journey to digital transformation.

The Florida-based supplier sends 300,000 order updates to customers per month, according to a case study by Bitly. The sheer volume of business is likely one reason Koozie Group became a client of the leading connections platform, which provides companies the use of branded links, custom QR codes and link-in-bio solutions.

Koozie Group’s 300,000 monthly order updates are sent through Bitly’s secure short link technology, giving customers a sense of security as well as a clear and streamlined communication process.

"With tens of thousands of orders being placed each month with Koozie Group, it's important to us that we create the best possible experience for our customers when they receive a communication from us," says Phil Gergen, SVP of Technology at Koozie Group. "With the Bitly Connections Platform, we are able to generate hundreds of thousands of trackable links for email and SMS messaging that are always stable, reliable and customizable. And because all of Koozie Group's shortened links are powered all in one place by Bitly, we can also continuously improve their performance and the overall customer experience."

Koozie Group is one of several companies spotlighted by Bitly’s “Imagine The PossiBITLYties” campaign that shows how customers are using its Connections Platform to engage with their audiences.

According to Bitly’s case study, Koozie Group uses Bitly short links to send customers directly to their orders through encrypted links without having to log in or receive other status updates, “which is a smoother user experience and still keeps their information secure,” Gergen says.

Koozie Group has always used encrypted links in email updates to customers, but those links could be over 100 characters long. The shorter links are both safe and more user-friendly, and will be “much more appropriate for updates via text, which is an option on the horizon,” the company said. Customers can still choose to bypass the link and log in to their Koozie Group account.

SAGE has officially released its Global Statistical Report for the first quarter of 2023, using data obtained through SAGE Total Access. The Q1 report takes data of various distributor activities and compares it to previous quarters and years in an effort to get a glimpse of the state of the promotional products industry.

Overall, the results from the Q1 reports point to positive trends, which falls in line with what PPAI Research’s Q1 Survey had indicated about a strong start to 2023.

Notable Results  

SAGE is a valuable tool for product searches, and so far in 2023, distributors are using it in this manner even more than they were in January, February and March of 2022.

In terms of total product searches:

• January 2023 yielded a 20% increase over January 2022.
• February 2023 yielded a 7% increase over February 2022.
• March 2023 yielded a 1% increase over March 2022.
  

As is often the case, the new year saw a big increase in product searches from distributors who began searching for orders to be delivered later in the year, after the usual dip during the holidays.

• There was a 30% increase in distributor product searches from Q4 2022 to Q1 2023.
  
  

When it comes to product category searches, bags are still king…

• Bags were the most searched product category in January, February and March 2023, as they were in those months in 2021 and 2022.

...and pens have made a significant leap…

• Pens were the second-most searched category in January, February and March 2023, despite not claiming that spot in any of those months the prior two years.

…which means shirts took something of a dip.

• Shirts, which had been the second-most searched category in all months of Q1 in 2021 and 2022, dropped to the third-most searched product category in January, February and March 2023.
  
  

Meanwhile, distributors have been more commonly making sales presentations in early 2023, relative to Q1 of last year.

• Total sales presentations by distributors in January 2023 were up 18% over January 2022.
• Total sales presentations by distributors in February 2023 were up 9% over February 2022.
• Total sales presentations by distributors in March 2023 were up 1% over March 2022.
  
  

^Total Sales Presentations Created By Distributors Q1 Year-Over-Year Comparison

A full list of the top-50 product category searches for Q1 of 2023 include many of the usual suspects.

• Magnets made a leap into the top 25.
• Phone accessories moved into the top 50.

View The Full Report

The SAGE Global Statistical Report is a snapshot of how the industry is using one of its most powerful search tools. Information about trends, habits and volume can be gleaned by looking at the collected information.

To view the full report for Q1 of 2023, click here.

PPAI has appointed Karie Cowden, MAS, to the Association’s Board of Directors with immediate effect. Cowden is joining the board to fill the remaining term of Noah Lapine.

Lapine is stepping down from the board to focus on his work as CEO, Americas of the UK-based adm Group, parent company of distributor Lapine Associates. Lapine Associates was acquired by adm Group in May 2022 and Lapine was appointed to his new role at the private equity-backed company in January 2023. Lapine was elected to the PPAI board in 2020.

Meet Karie Cowden, MAS

Cowden is the president and founder of Connect the Dots Promotions, LLC, based in Phoenix. Starting her business in 2008, Cowden has come to understand and appreciate the challenges the promo industry faces. She is also an active volunteer:

• She previously served as president of the Regional Association Council.
• She is active in the Arizona Promotional Products Association.
• She is a director of PromoCares, a volunteer-driven group of industry members dedicated to corporate social and environmental responsibility.
• She previously served as a PPAI board member from 2008-2012.
  
  

What They’re Saying

“So much has changed since I had the honor of serving on the board last time around,” Cowden says. “I look forward to digging in and seeing how we can continue to propel our industry association forward!”

PPAI Board Chair, Kevin Walsh, CAS, adds, “I am delighted to welcome Karie as a new board member to PPAI. Cowden brings the ‘solopreneurial’ perspective that comprises the majority of our member community, and I’m look forwarding to her greater involvement with the Association.”

If you’ve been in the promotional products industry for very long at all, you’ve probably picked up on a trend: Your colleagues in this line of work were either born into it and shown the ropes by their family members, or they fell into promo by complete accident.

I’m the latter – a first generation American, the daughter of Caribbean-born parents from Trinidad and Tobago. They raised me in Brooklyn, New York, a long way from Houston, where I now live, or ePromos headquarters in Minnesota. I entered this industry by chance.

When I started my career at ePromos, I knew nothing of promotional products. I didn’t think anything of them except that they were free: the T-shirt you receive at a sporting event or the pen you use at the bank. I told myself that I would stay for six months and then get into something else.

Those six months have turned into 18 years and counting – the same length of time it takes for a baby to become an adult. I wasn’t born into promo, but you could say I’ve been raised by it. And just like your parents teach you common sense, this industry has taught me what I call the basics, which apply no matter how high you climb on your career ladder.

My knowledge of operations comes from years of working in the trenches. I’ve learned by osmosis mixed with being told no and a lot of trial and error. I worked my way up from an entry level role to a C-suite position, and along my journey I have learned and seen so many things. But I always come back to the basics. No matter how many books you read on management, at the core there are basics steps or tips that determine every outcome.

Let’s get back to the basics in running successful promo businesses. Here are five quick tips to achieve operational success.

1) Do The Work

Don’t skip steps in the process. Take time to do your research, vetting ideas and processes. Doing this will allow you to make better decisions that will directly affect what you are trying to accomplish. This preparation is essential to creating a solid plan. Slacking in this area can be costly and lead to the downfall of a project or process.

While working smarter rather than harder is commendable, executing the work remains paramount.

2) Listen And Solicit Feedback

Listen and trust people of tenure in the roles or positions closely tied to the process or plan. Solicit feedback and stay in constant communication. Involve all key players and eliminate silos. This will create understanding and alignment amongst the team. Alignment ensures all players are working in unison to accomplish the goal. Working in unison is a superpower often forgotten.

Having a team member out of alignment will derail what you are trying to accomplish. Having a pulse on the day-to-day and prevalent details will have you one step closer to securing a successful strategy.

3) Execute 

It’s easier said than done, but always critical. Be clear about what you are wanting to accomplish. Set goals or milestones and be accountable.

Discipline will be notable, so you can avoid shiny things taking you off course or going down rabbit holes. It is easy to become overwhelmed, so execute each task in phases or steps. Break things down into bite size pieces, allowing a build up to completing the intended goals. It is important to know that the best plan can fall short, so be relentless and steadfast.

4) Measure

At this point you have done a sizable portion of the work. Too often, this is when fatigue kicks in. You have been working so hard that you neglect to measure the fruits of your labor, but the work is not over.

Retrospective meetings are important, but it’s also crucial to have tangible data to prove out and or support what you are trying to accomplish. You want to identify strength and areas of improvement. These calls outs will lead to better decision making that will enhance your success.

No matter the size of your company, you do not always need to break the bank to purchase tools to measure. Remember, it’s all about the basics. Re-use and recycle applies not only in sustainability, but in operations, too. Tap into the resources you already have in place. You will be surprised how many of your systems come with unused services apps or programs that can be taken advantage of. In addition, there are plenty of free tools online that can be tapped into.

5) Step And Repeat

Rome was not built in a day. Sometimes it takes more than one time for a process or task to stick. Do not get discouraged if what you laid out falls short the first time. Step and repeat – try and try again until you find a groove, and then watch what you have created bloom.

***

On top of their likelihood to increase your odds of success with any project or process, practicing these tips repeatedly will increase your own skill level, value and awareness. Operations is not a race but a marathon, and you will improve with time and practice.

If you can apply these tips, you are on your way to growth, scalability and operational success.

Marshall is the vice president of operations at distributor ePromos Promotional Products. A self-described “operations fanatic,” she originally joined the company as a pre-production coordinator in 2004.