Jack Nadel International, headquartered in Los Angeles and with offices around the world, has rebranded as, simply, Nadel .

The Reasoning: The distributor points to its evolution from a promotional marketing company to a complete, in-house agency of talent and brand promotion for the name change and rebranding.

What They’re Saying: “The world is changing and we’re positioned not only to stay ahead but truly bend the industry into what is has always needed to become,” says Debbie Abergel, Nadel’s chief strategy officer . “Our elevated brand, new headquarters and positioning is just the beginning of our vision.”

• Since its founding in 1953, along with branded merchandise, Nadel has expanded into custom product development, digital storefronts, fulfillment, global distribution and more.
• Its client roster includes household names such as Meta, Netflix and Tesla.
• The company’s rebranding includes a redesigned website and refreshed social media branding.

How It Came Together: Nadel partnered with Ludlow Kingsley, a boutique branding agency also based in Los Angeles, for this project. The company says that it sought to balance its industry position with a refined and re-energized look to stand out in an increasingly competitive field.

“The space of branded merchandise stands at a crossroads; our eyes are focused on a future that meets our internal beliefs and pushes past boundaries. ‘Made with Nadel’ never held more promise than it does at this moment,” Abergel says.

AAkron (PPAI 111082, S10) announced Monday that it has acquired The Allen Company (PPAI 113879, S5) in a move that brings the AllenColorcraft drinkware, hydration and beverageware products to AAkron.

The Acquisition: 
The move will go into effect immediately, and the Akron, New York-based supplier will begin the process of offering AllenColorcraft products.

• Allen Colorcraft will put a short pause on accepting orders on Tuesday, March 29 and will ship all open orders the following week.
• AllenColorcraft products will then become available to order through AAkron as early as April 4 and will resume shipping from AAkron’s facilities April 11.

More Context:
The Allen Company, specializing mainly in drinkware and related products, was founded in 1959. The AllenColorcraft drinkware line joins the wide-ranging products already offered by AAkron, from magnets and cups to yo-yos and fly swatters.  

• AAkron says that it now will be “able to offer the industry’s largest selection of Retail Drinkware brands.”
• The two companies combine for 120 years in operation.

What They’re Saying:
“Anytime an organization can add talent to its team, then it’s a good move,” AAkron Line CEO and co-owner Devin Piscitelli says. “AAkron is also able to add trending products for gift-giving, personalization and recognition programs.”

It’s possible to have a 45-minute conversation with Proforma (PPAI 196835, D13) Chief Executive Officer Vera Muzzillo and Chief Marketing Officer Billie Jo Mathusek that never gets around to the business of promotional products.

They’re happy to go much deeper, focusing instead on the meaning and purpose behind the company, and their goal for it to create positive change in the world.The Ohio-based distributor’s give-back initiatives include a recently announced collaboration with an organization working to empower women in Uganda with the means and training to be self-sufficient.

It’s a cause with meaning for both women, who have their share of experience navigating historically male-dominated fields. Muzzillo started her career over three decades ago at a bank just two years after women were officially allowed to enter the bank’s boardroom, and then went on to work in Detroit’s auto industry Man or woman in business, there are decisions to be made. There are problems to solve. There are future dynamics the entire company will want to stay ahead of.

But to hear Muzzillo tell it, while these decisions are important, they are not the most important.

“We’re just a small cog on this earth,” Muzzillo says.

The Proforma CEO further explains that business ownership is one of the biggest dreams in America, and Proforma enables that dream for its distributors. But, she says, that extends to making the world a better place. “When you die, you don’t take anything with you,” Muzzillo says of business leadership. “You’re just a steward.”

And so, Profroma has donated to Threads of Hope, a non-profit dedicated to ending the cycle of poverty in developing countries. The organization creates an 18-month program that provides women across Uganda with sewing machines and the education to open their own businesses. It’s not the only charitable organization they have worked with recently. Some of Proforma’s hands-on partnerships have included Children Across Borders and Joshua House to aid underprivileged children and LAMPLighters to support homeless communities in Tampa.

But the company doesn’t see these organizations as just the recipients of one-time donations or seasonal fundraisers. It was Mathusek who found Threads of Hope through a local association she participates in near Milwaukee, where she is based. As she learned more about programs that bring educators to poverty-stricken countries, she brought the idea to Proforma, knowing the company had the power and drive to assist. It’s something that she says Muzzillo encourages in all employees. “She keeps it wide open for anybody in relation to finding their niche, finding their place, to donate on Proforma’s behalf,” Mathusek says.

The women say the culture at Proforma, doesn’t just encourage deciding who the company can help, it encourages the extra step: How can it help, and why is the company suited to help? Mathusek, inspired by the women Threads of Hope empowers, immediately made those connections in her head.

“Giving finances to buy equipment and new sewing machines is just the first step,” Mathusek says of what a donation can accomplish, before thinking aloud about the possibilities beyond that. “These women produce product, you know?We in the promotional products world could utilize this opportunity to even go a little bit further and purchase or do something where we can market their products.”

That kind of forward thinking beyond gestures is a quality that Muzzillo and Mathusek share, one that is an asset to their company, but also a necessity to their success. Both occupy high-level company-defining positions at Proforma, something that is, unfortunately, not yet the norm for women in just about any industry. Muzzillo understands that the basic gestures toward helping women are certainly welcome, but it takes critically thinking through the problems, big and small, sudden or accumulative, that women face to really create an environment where they can thrive in the workplace.

The Proforma CEO had a potentially surprising response when asked about what companies can do to improve workplace environments for women: Implementing generous paternal leave.

“I think women are very much called upon to shoulder a lot of additional responsibilities,” Muzzillo says.“Whether It’s responsibilities bridging the gap between home and work, sometimes they have to multitask more.They feel a little bit more guilt, in terms of letting go of some of the responsibilities at home.”

All of what Muzzillo gets into when it comes to these topic has crossed her mind before. And yet it’s never rehearsed. The things that she wants Proforma to stand for involve issues that are arguably much more complicated than what the company excels at from a business standpoint. It’s a good thing that she’s thinking about them, because everything trickles down from there.

“I can tell you this,” she says.“Our employees know at Proforma that Proforma is a company that's about things that are bigger than ourselves.”

This week, SAGE, the Addison, Texas-based provider of information, marketing and business management solutions to the promotional products industry and PPAI’s technology partner, is hosting its annual users conference. A virtual event for the second year in a row, the two-day SAGE Conference kicked off on March 23 and offers an extensive lineup of live and on-demand sessions that explore business trends and best practices, making the most of SAGE’s tools and applications, and the unique needs of the Canadian promo market.

The first day of the SAGE Conference began with an update on the promotional products industry featuring David Natinsky, MAS, president of SAGE; Dale Denham, MAS+, president and CEO of PPAI; and Jonathan Strauss, president and CEO of Promotional Product Professionals of Canada (PPPC). The conversation was moderated by Ryan Hanchey, MAS, director of distributor sales at SAGE.

Hanchey got the ball rolling with a question on what the three organizations—SAGE, PPAI and PPPC—were focusing on. Natinsky highlighted efforts to bring all modules and functionality of SAGE’s Total Access to all of the platforms industry members use, and to grow and add more value to distributors’ websites. Strauss emphasized the partnership between PPPC, PPAI and SAGE, and his organization’s advocacy for its members and recognizing the unique aspects of the promo community in Canada.

Denham shared five areas of concentration for PPAI—deliver good member value, running a financially stable organization, elevating the corporate social responsibility (CSR) conversation in the promo industry, leading its digital transformation and the Promotional Products Work initiative.

The panel also shared what they saw as some of the big, overarching challenges facing the industry. These included macroeconomic challenges like inflation and the supply chain, building communication between distributors and suppliers, and the evolution of work-from-home and hybrid business models.

“I think that everything that has allowed the industry to survive and thrive will help it move forward,” Strauss said. “This means having good technology and working harder. There’s a lot of good products in the market, but you need to have the right technology to take advantage of them. Next to people, technology is the biggest expense among promo businesses. It should be. If it’s not your second or third largest expense, you need to look at that.”

Hanchey prompted the panelists on what they saw as the most interesting trends for 2022-2023.

“Everyone’s really excited to get back together,” Natinsky said. “We saw it at Expo, we’ve seen it internally. People want to get out, see each other and engage with each other. We’ve seen it on the regional side and at trade shows. I think that’s going to continue to grow. It’s somewhat getting back to normal.”

Strauss pointed to the growing importance of brands in the promotional products industry, both adopted by it or created within it, and said that he expects them to remain part of the conversation going forward. Building on what had been said earlier in the conversation, Denham said that it’s the increased investment in technology, from both firms large and small, and in both dollars and time, and the growing adoption of CSR initiatives, particularly among the industry’s larger companies.

Denham also proposed a terminology update: “We’ve steered away from ‘swag,’ over the years due to what it connotates. But I’ve noticed a new one lately, ‘merch.’ I’m completely OK with it. I think it’s good for our industry. ‘Merch’ elevates promotional products in people’s minds.”

Looking ahead, all three panelists emphasized the path back to “normal.” Be it face-to-face meetings, in-person events and reconnecting with peers and colleagues, normal brings a lot of value to their organizations. Strauss shared a caveat, “The challenge for us is not just how do we go back to normal, but to not only go back to normal. We don’t want to just get stuck there. How do we build on the past but not forget the world has changed?”

Following up, Denham noted, “We heard over and over, ‘best Expo ever,’ after The PPAI Expo in January. There were fewer people there but better conversations. One of our challenges as it grows back is how do we keep that vibe.”

Also part of the conversation: the supply chain and growing a business today. The outlook on the supply chain crisis was generally positive, as some of the systemic issues constraining it have been resolved, but it could have lingering effects on the industry, with Natinsky suggesting that suppliers may have to pair down their catalogs some and focus on their most meaningful or best-selling products. “They’re going to focus on their best few hundred products instead of thousands.”

Wednesday’s live sessions also included a discussion on driving traffic to websites, case studies on CSR, and a panel conversation on company stores. SAGE CEO Eric Natinsky shared what was new at SAGE and spoke about some of the company’s key initiatives, including enhancing the client digital experience, the scope and quality of data, and analytics and business intelligence, and reducing friction at checkout. Natinsky’s session also updated the audience on what was new with SAGE Mobile 11, SAGE Chat, SAGE Community and the company’s other products.

The SAGE Conference’s Thursday schedule includes sessions presented by Cliff Quicksell, MAS+; Taylor Borst, director of marketing, events and public relations at American Solutions for Business; and other industry experts.

Supplier Hirsch Gift in Houston has brought on Amanda Delaney as its new marketing manager. Delaney, a 20-year industry veteran, started her career on the distributor side of the business before jumping to the supplier side in 2009.

HanesBrands Inc. has been recognized as one of the 2022 World’s Most Ethical Companies for the second year in a row by Ethisphere, an organization that defines and measures corporate ethical standards, recognizes companies that excel and promotes best practices in corporate ethics. Winston-Salem, North Carolina-based HanesBrands, which participates in the promotional products industry as suppliers Hanes/Champion/ComfortWash and Alternative Apparel.

• Now in its 16th year, Ethisphere’s evaluation methodology covers five weighted categories including governance, leadership and reputation, ethics and compliance program, ethical culture, trust, and environmental and social impact.

• HanesBrands is among the 135 companies spanning 22 countries and representing 45 industries to receive this year’s recognition.

What They Say: “At HanesBrands, doing what’s right is one of our global values,” says Steve Bratspies, CEO of HanesBrands. “We are committed to taking bold actions that make a positive difference in our communities, and we are proud to be recognized by the Ethisphere Institute as one of the World’s Most Ethical Companies for the second year in a row. This recognition is the result of the hard work and dedication of the 59,000 HBI associates who are committed to making the world a more comfortable place for everybody.”

Ethisphere CEO, Timothy Erblich says, “Today, business leaders face their greatest mandate yet to be ethical, accountable and trusted to drive positive change. We continue to be inspired by the World’s Most Ethical Companies honorees and their dedication to integrity, sustainability, governance and community. Congratulations to HanesBrands for earning the World’s Most Ethical Companies designation.”

Background: HaneBrands’ Full Potential growth plan, launched in 2021, includes a commitment to building a more sustainable business as well as investment in the company’s associates. HanesBrands reports that it is monitoring its progress against aggressive 2030 global sustainability goals that include a commitment to science-based environmental targets, addressing the use of plastics and raw materials, and improving the lives of at least 10 million people by 2030 through diversity and inclusion initiatives, health and wellness programs, improved workplace quality, and philanthropic efforts that improve local communities.

Vantage Apparel is sponsoring the Clean Ocean Action Beach Sweeps for 2022. The company has been a site sponsor for the bi-annual event since its first involvement in 2019 and will now become a state sponsor as of this year.

The next sweep will take place Saturday April 9^th, 2022, at more than 60 locations along the New Jersey coastline. Vantage employees, along with their friends and family members, will be volunteering at one of the Monmouth County locations to remove trash and debris.

The people of the promotional products industry are known for sticking together, both in business and in heart. So when the coronavirus pandemic kept many employees at home and physically distanced, a few industry members found a way to ride it out together. Two years later, the #PromoPeloton group is still going strong.

#PromoPeloton is the hashtag and name given to a group of people in the industry who meet virtually to participate in Peloton bike rides and workout classes together. A fun way to get moving, hold one another accountable and also to keep in regular contact, #PromoPeloton started with 12 participants and has since grown organically to more than 115 members.

The group’s growth was spontaneous. It began with a post that Josh Goodelman, VP at Hauppauge, New York, supplier Liqui-Mark, shared to a Facebook group in the summer of 2020. The post asked if anyone was interested in joining him for a Peloton bike ride.

“A few people commented and said, ‘let’s ride together,’” says Johanna Gottlieb, VP of sales for Chicago-based distributor HALO Branded Solutions, a #PromoPeloton ride organizer and lover of cycling. On Peloton machines, the creation of a hashtag allows a group of people to follow each other via the bike’s leaderboard with just a few taps. The hashtag #PromoPeloton was created, and soon after, Gottlieb created a private Facebook group that she moderates with Lisa Sachs, national sales manager at Mason, Ohio, supplier IMAGEN Brands. The group rides together frequently, including every Thursday morning.

For group members, the rides came to represent a sense of unity, especially during a tough time, Gottlieb says. “There was friendly competition, chatter and encouragement,” Gottlieb wrote in an August 2020 Facebook post. “There was real and virtual sweat…SO MUCH SWEAT. There were Peloton high-fives. There were sore legs. There was inspiration and motivation and, most importantly, we had fun!”

Peloton isn’t just an avenue for industry pros to stay connected and in shape. The company is also a major believer in the power of branded merchandise, as evidenced by its expansive online store, which offers apparel and accessories.

Peloton Apparel sells curated promotional products to tie the brand together and allow evangelists of the connected stationary cycles to show their affinity. Peloton’s products include branded activewear and accessories, and allow customers to show pride for the company while they’re powering through a workout and otherwise.

The Partnering Group, LLC, an industry distributor organization, has announced that Dallas-based OrderMyGear (PPAI 704581) has come onboard as a new business service sponsor for the group.

“We receive numerous inquiries for information on new technologies and services business leaders can implement to improve efficiencies and value,” says Jenny Taylor, executive director of TPG. “By partnering with companies like OrderMyGear, it makes the accessibility of information at our fingertips to help our members make informed decisions.”

OMG is an online store platform that allows distributors to create sleek, retail‐like online stores for every customer, no matter what type of store they need—company stores, pop‐up stores, team stores and fundraising stores.

Polyconcept North America (PCNA) is proud to announce financial support for refugees fleeing the war in Ukraine. PCNA will donate up to one percent of March sales revenue to humanitarian relief efforts benefiting Ukrainian refugees in Poland, where the company’s European counterpart, PF Concept, has operations.

“We recognize the plight of the Ukrainian people and are eager to lend our support. Amongst the more than one million people already displaced, as well as all those who remain in Ukraine, are the friends and families of our teammates in Eastern Europe. This is our way of showing solidarity,” says Neil Ringel, Chief Executive Officer of Polyconcept, parent company to both PCNA and PF Concept. “Similar to our partnership with 1% For The Planet, which directs one percent of eco-product sales to environmental nonprofits, this allows us to use our business to help those in need.”

PF Concept operates throughout Europe, including Poland, where the company’s Poznan production facility is located. In addition to financial support for relief efforts, PF Concept continues to donate products including blankets, clothing and power banks for those in need.

PCNA welcomes participation in this effort by all North American distributors and their customers simply through the course of normal business. Direct financial contributions can be sent to Red Cross Poland.

“The humanitarian crisis is unimaginable,” Ringel says. “The Ukrainian people need and deserve our support right now.”